Social Media & Campaign Manager at InfoFortify (UK)

Owned InfoFortify’s LinkedIn presence end-to-end from zero: posting cadence, community management, and audience engagement. Grew to 1,000+ impressions in the first month with a 20% engagement rate through consistent daily activity, with zero paid spend. Monitored and supported Google Ads performance by reviewing campaign results and recommending optimizations that contributed to qualified lead generation. Cut content production time by using Claude and ChatGPT, enabling consistent multi-format weekly output (carousels, articles, quote graphics) despite being a single-person account.

Social Media & Paid Ads Manager at WePrintLagos

Executed Meta Ads campaigns and owned creative and copy end-to-end to align every asset with campaign objectives. Delivered 830K views and 485K unique reach in 60 days. Drove 12x audience growth and 7.4K engagements (+100%) through continuous, data-driven campaign optimization. Converted paid social traffic into 25 new business conversations that fed directly into the sales pipeline.

Digital Marketing Intern at Africa Digital Agency

Managed social media performance for multiple client accounts across Facebook/Instagram, delivering 518K Facebook reach over two months while sustaining 40+ posts/month without losing engagement quality. Rebuilt content strategy using performance data, increasing Facebook profile views by 1,060% and total engagement to 6.43K. Increased Instagram profile clicks by 466% to 1.21K through iterative optimization. Produced client-facing performance reports that informed and shaped account strategy decisions.

Digital Marketing Intern at Africa Digital Agency

Delivered client support across content, paid social, and performance reporting. Achieved 518K Facebook reach across multiple client accounts in 2 months while sustaining 40+ posts/month without engagement drop-off. Rebuilt content strategy around performance data to grow Facebook profile views by 1,060% and total engagement to 6.43K. Increased Instagram profile clicks by 466% to 1.21K through iterative optimization. Produced client-facing performance reports that directly influenced account strategy decisions.

Freelance Meta Ads Specialist at Meedeh's Collection

Ran paid social campaigns for multiple fashion product launches, managing targeting, budgets, and creative execution. Performed live, data-driven campaign adjustments by tracking reach, impressions, CTR, and conversions against defined targets.