Lays Rodrigues Teotonio Forte
I'm a social media and content creation specialist based on the Gold Coast, Australia, with 4+ years of experience producing short-form video, managing social media accounts, and growing engaged audiences across…
About
I’m a social media and content creation specialist based on the Gold Coast, Australia, with 4+ years of experience producing short-form video, managing social media accounts, and growing engaged audiences across Instagram, TikTok, and Facebook.
I turn brand stories into scroll-stopping content that drives real results, including growing a client’s Instagram from 18.5K to 38K followers in three months, with one video reaching 7.3 million views.
AI is a core part of how I work. I use it daily for content ideation, scripting, hooks, repurposing and workflow automation, not as a shortcut, but as a creative partner that helps me produce at a higher level and at greater speed.
Trilingual in Portuguese, English and Spanish, I bring a cross-cultural perspective that’s especially valuable for brands reaching LATAM and global audiences. I’m experienced in content calendars, influencer coordination, performance analytics, and building content strategies from the ground up.
- 5 years' experience
- Joined August 2025
Skills· 13
Languages
- EnglishFluent
- Spanish; CastilianFluent
- PortugueseFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Education
- Healthcare
Work experience· 5 roles
Consulted on marketing strategy, social media management, and content creation (design, video, copywriting); led influencer and UGC campaigns, partnership development, lead generation and audience engagement; managed growth campaigns across Canva, Google Workspace, Meta Business Suite, Facebook Ads Manager, Trello, Notion, Instagram Reels, TikTok, CapCut; used AI tools like ChatGPT for content creation and strategy; improved client communications and ROI; collaborated with cross-functional teams to plan events and promotions.
Managed social media for personal brands, growing followers from 18.5K to 32.3K in 3 months through organic strategies; planned and posted content; developed organic digital campaigns; analyzed platform insights; improved engagement and reach; guided clients on best practices for digital advertising and ROI.
Grew client Instagram account @go.run from 18.5K to 38K followers in three months, with one video reaching 7.3 million views. Responsibilities included content creation & visual storytelling, short-form video production (Reels, TikTok, YouTube Shorts), video editing (CapCut, Canva), social media management & content scheduling, Instagram/TikTok/Facebook strategy, digital marketing campaigns, analytics & performance tracking, brand awareness & audience growth, influencer coordination & event coordination. Built content calendars, maintained consistent posting schedules, and advised clients on branding and content direction. Analyzed performance metrics to improve engagement.
Education
Certifications and awards
31 December 2026
Led community outreach programs in Colombia, offering emotional support, organizing activities, and supporting vulnerable individuals. Strengthened communication, empathy, and leadership skills.
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