I'm a social media and content creation specialist based on the Gold Coast, Australia, with 4+ years of experience producing short-form video, managing social media accounts, and growing engaged audiences across Instagram, TikTok, and Facebook. I turn brand stories into scroll-stopping content that drives real results, including growing a client's Instagram from 18.5K to 38K followers in three months, with one video reaching 7.3 million views. AI is a core part of how I work. I use it daily for content ideation, scripting, hooks, repurposing and workflow automation, not as a shortcut, but as a creative partner that helps me produce at a higher level and at greater speed. Trilingual in Portuguese, English and Spanish, I bring a cross-cultural perspective that's especially valuable for brands reaching LATAM and global audiences. I'm experienced in content calendars, influencer coordination, performance analytics, and building content strategies from the ground up.

Lays Rodrigues Teotonio Forte

I'm a social media and content creation specialist based on the Gold Coast, Australia, with 4+ years of experience producing short-form video, managing social media accounts, and growing engaged audiences across Instagram, TikTok, and Facebook. I turn brand stories into scroll-stopping content that drives real results, including growing a client's Instagram from 18.5K to 38K followers in three months, with one video reaching 7.3 million views. AI is a core part of how I work. I use it daily for content ideation, scripting, hooks, repurposing and workflow automation, not as a shortcut, but as a creative partner that helps me produce at a higher level and at greater speed. Trilingual in Portuguese, English and Spanish, I bring a cross-cultural perspective that's especially valuable for brands reaching LATAM and global audiences. I'm experienced in content calendars, influencer coordination, performance analytics, and building content strategies from the ground up.

Available to hire

I’m a social media and content creation specialist based on the Gold Coast, Australia, with 4+ years of experience producing short-form video, managing social media accounts, and growing engaged audiences across Instagram, TikTok, and Facebook.

I turn brand stories into scroll-stopping content that drives real results, including growing a client’s Instagram from 18.5K to 38K followers in three months, with one video reaching 7.3 million views.
AI is a core part of how I work. I use it daily for content ideation, scripting, hooks, repurposing and workflow automation, not as a shortcut, but as a creative partner that helps me produce at a higher level and at greater speed.

Trilingual in Portuguese, English and Spanish, I bring a cross-cultural perspective that’s especially valuable for brands reaching LATAM and global audiences. I’m experienced in content calendars, influencer coordination, performance analytics, and building content strategies from the ground up.

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Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Fluent

Work Experience

Marketing & Student Consultant at YoOz Study
April 1, 2025 - Present
Consulted on marketing strategy, social media management, and content creation (design, video, copywriting); led influencer and UGC campaigns, partnership development, lead generation and audience engagement; managed growth campaigns across Canva, Google Workspace, Meta Business Suite, Facebook Ads Manager, Trello, Notion, Instagram Reels, TikTok, CapCut; used AI tools like ChatGPT for content creation and strategy; improved client communications and ROI; collaborated with cross-functional teams to plan events and promotions.
Freelance Digital Marketing Specialist at Meta (Facebook)
November 1, 2022 - October 20, 2025
Managed social media for personal brands, growing followers from 18.5K to 32.3K in 3 months through organic strategies; planned and posted content; developed organic digital campaigns; analyzed platform insights; improved engagement and reach; guided clients on best practices for digital advertising and ROI.
Customer Support & Marketing Specialist (Spanish Market) at Meta (Facebook) - Remote via third-party
August 1, 2021 - November 1, 2022
Provided customer support and campaign assistance for Spanish-speaking clients across Facebook's advertising platform. • Supported digital marketing campaigns with platform navigation, issue resolution, and ad optimisation • Guided clients on best practices to improve engagement and ROI through Meta Ads • Collaborated with internal teams to troubleshoot campaign issues and ensure customer satisfaction • Contributed to enhancing user experience and campaign efficiency across Latin American markets
Freelance Social Media Specialist at Go Run (Instagram client)
August 1, 2021 - November 1, 2022
Grew client Instagram account @go.run from 18.5K to 38K followers in three months, with one video reaching 7.3 million views. Responsibilities included content creation & visual storytelling, short-form video production (Reels, TikTok, YouTube Shorts), video editing (CapCut, Canva), social media management & content scheduling, Instagram/TikTok/Facebook strategy, digital marketing campaigns, analytics & performance tracking, brand awareness & audience growth, influencer coordination & event coordination. Built content calendars, maintained consistent posting schedules, and advised clients on branding and content direction. Analyzed performance metrics to improve engagement.
Freelance Social Media Specialist at OOZ Study
July 1, 2021 - Present
Marketing & Student Consultant supporting Australia & Brazil projects. Built content calendars and managed posting across Instagram, TikTok, and Facebook; created photo & video content to attract international students from Latin America and beyond; coordinated influencer collaborations and events (online and on-campus); supported digital marketing campaigns, email marketing, and CRM updates; contributed to brand awareness and audience growth across LATAM and Australia; collaborated with cross-border teams (Portuguese, English, Spanish).

Education

Bachelor of Marketing at Fundação Getulio Vargas (FGV)
February 1, 2025 - December 1, 2026
Bachelor of Marketing at Fundação Getulio Vargas (FGV) – Online
February 1, 2025 - March 1, 2027

Qualifications

Bachelor of Marketing – Fundação Getulio Vargas (FGV)
February 1, 2025 - October 20, 2025
31 December 2026
Missionary Work – The Church of Jesus Christ of Latter-day Saints
October 15, 2019 - February 26, 2021
Led community outreach programs in Colombia, offering emotional support, organizing activities, and supporting vulnerable individuals. Strengthened communication, empathy, and leadership skills.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Healthcare