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Hi, I’m Bohdana Lazarenko, a Marketing Strategist and Social Media Specialist focused on high-end visuals, storytelling, and cohesive brand systems. I craft content and campaigns that engage audiences across Instagram, Facebook, TikTok and YouTube, driving growth for brands and venues. I blend artistic design with data-driven insights and AI-powered tools to create funnels that turn followers into loyal customers. I thrive in collaborative environments and love turning strategic ideas into polished campaigns and visuals. My portfolio: _Website not available. Sign in: https://www.twine.net/signup_…Hi, I’m Bohdana Lazarenko, a Marketing Strategist and Social Media Specialist focused on high-end visuals, storytelling, and cohesive brand systems. I craft content and campaigns that engage audiences across Instagram, Facebook, TikTok and YouTube, driving growth for brands and venues. I blend artistic design with data-driven insights and AI-powered tools to create funnels that turn followers into loyal customers. I thrive in collaborative environments and love turning strategic ideas into polished campaigns and visuals. My portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Bohdana Lazarenko

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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Hi, I’m Bohdana Lazarenko, a Marketing Strategist and Social Media Specialist focused on high-end visuals, storytelling, and cohesive brand systems. I craft content and campaigns that engage audiences across Instagram, Facebook, TikTok and YouTube, driving growth for brands and venues. I blend artistic design with data-driven insights and AI-powered tools to create funnels that turn followers into loyal customers. I thrive in collaborative environments and love turning strategic ideas into polished campaigns and visuals. My portfolio: _Website not available. Sign in: https://www.twine.net/signup_…Hi, I’m Bohdana Lazarenko, a Marketing Strategist and Social Media Specialist focused on high-end visuals, storytelling, and cohesive brand systems. I craft content and campaigns that engage audiences across Instagram, Facebook, TikTok and YouTube, driving growth for brands and venues. I blend artistic design with data-driven insights and AI-powered tools to create funnels that turn followers into loyal customers. I thrive in collaborative environments and love turning strategic ideas into polished campaigns and visuals. My portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Hi, I’m Bohdana Lazarenko, a Marketing Strategist and Social Media Specialist focused on high-end visuals, storytelling, and cohesive brand systems. I craft content and campaigns that engage audiences across Instagram, Facebook, TikTok and YouTube, driving growth for brands and venues.

I blend artistic design with data-driven insights and AI-powered tools to create funnels that turn followers into loyal customers. I thrive in collaborative environments and love turning strategic ideas into polished campaigns and visuals. My portfolio: Website not available. Sign in: https://www.twine.net/signup

Skills

DaVinci Resolve Studio

Experience Level

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Ukrainian

Fluent

Russian

Fluent

English

Advanced

French

Intermediate

Croatian

Beginner

Work Experience

Marketing & PR Specialist at Chin Chin Bar

November 1, 2022 - December 1, 2023

Led PR campaigns and full visual identity design; transformed Instagram into a primary sales driver; increased direct reservations by 4x through a balanced approach of aesthetics, storytelling, and lead generation.

Marketing Strategist & PR Lead at 5PLUS Company / IPROF & IPROF.WORLD Optics OKO

March 1, 2024 - January 31, 2025

Executed crisis management and account recovery post-bank, strategically growing a highly targeted audience to 3,300+ followers in a narrow niche. Reconstructed a comprehensive multi-platform ecosystem (Instagram, Facebook, TikTok, YouTube, Telegram), driving 198,000+ total IG video views and adapting localized content strategies for international markets. Solidified the brand's expert image, turning these channels into primary drivers for brand communication and lead generation. Developed brand identity and premium strategy for the luxury eyewear segment across Instagram, Facebook and Telegram, increasing targeted engagement by 8x. Implemented UGC campaigns to build social proof, transforming Instagram into the core channel for high-ticket sales. Launched TikTok channel from zero to 96,000+ views, rebuilding Instagram to a 20,000+ reach, establishing them as primary strategic platforms.

Marketing & PR Lead at OKO

January 1, 2025 - Present

Leading marketing and PR initiatives for OKO, focusing on multi-channel campaigns, brand storytelling, and growth.

Marketing & PR Lead at Chin Chin Bar

November 1, 2022 - December 1, 2023

Led PR campaigns and full visual identity design, contributing to the venue's recognition as the #1 bar in the city. Transformed Instagram into a primary sales driver, increasing direct reservations by 4x through aesthetic storytelling and targeted lead generation.