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I started out as a graphic designer. Over time I figured out one thing: visual problems are almost always communication problems that weren't solved upstream. That's where my approach as a brand designer comes from: I don't work on single pieces, I work on the system of meaning that holds everything together. Visual identities, art direction, communication. But before getting into the actual work, I ask questions. One too many, sometimes.…I started out as a graphic designer. Over time I figured out one thing: visual problems are almost always communication problems that weren't solved upstream. That's where my approach as a brand designer comes from: I don't work on single pieces, I work on the system of meaning that holds everything together. Visual identities, art direction, communication. But before getting into the actual work, I ask questions. One too many, sometimes.

Francesco Zivoli

Brand Designer, Brand Strategist, Graphic Designer

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I started out as a graphic designer. Over time I figured out one thing: visual problems are almost always communication problems that weren't solved upstream. That's where my approach as a brand designer comes from: I don't work on single pieces, I work on the system of meaning that holds everything together. Visual identities, art direction, communication. But before getting into the actual work, I ask questions. One too many, sometimes.…I started out as a graphic designer. Over time I figured out one thing: visual problems are almost always communication problems that weren't solved upstream. That's where my approach as a brand designer comes from: I don't work on single pieces, I work on the system of meaning that holds everything together. Visual identities, art direction, communication. But before getting into the actual work, I ask questions. One too many, sometimes.

Available to hire

I started out as a graphic designer. Over time I figured out one thing:
visual problems are almost always communication problems that weren’t solved upstream. That’s where my approach as a brand designer comes from: I don’t work on single pieces, I work on the system of meaning that holds everything together. Visual identities, art direction, communication. But before getting into the actual work, I ask questions. One too many, sometimes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Advanced

Portuguese

Beginner

Spanish; Castilian

Intermediate

Work Experience

Senior Art Director / Brand Designer at Bazr

January 7, 2026 - Present

Lead art direction across all brand touchpoints, building a scalable and consistent visual identity system aligned with business growth. Define and evolve Bazr's brand language and tone of voice, supporting marketing campaigns (digital, social, ADV, OOH) and corporate communication, from concept to final delivery. Art direct photoshoots and content production. Collaborate cross-functionally with marketing, product, and editorial teams; coordinate designers and external partners.

Graphic Designer at Fosbury ADV

November 11, 2019 - December 31, 2025

Developed visual concepts and art direction for integrated communication campaigns, translating brand strategy and TOV into clear, consistent visual storytelling. Designed assets for digital, social, advertising, OOH, and editorial with strong focus on typography, layout, and brand consistency. Applied and evolved brand guidelines across all touchpoints. Managed client relationships: interpreted briefs, coordinated internal teams, and presented creative solutions to stakeholders.

Junior Art Director at AUGE

February 17, 2019 - November 8, 2019

Produced visual and editorial content for social media, static, carousels, stories, and campaign assets, translating communication strategies into platform-oriented content. Designed BTL materials for events and activations (printed materials, POS assets). Supported ATL campaign production and coordinated creative outputs.