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I am a creative and commercially driven marketer with 6 years' experience specialising in FMCG brand and growth marketing. I have proven success in leading multi-channel campaigns, developing brand strategies, and driving sales through innovative paid media, social, and retail activations. I thrive on delivering measurable results and optimizing campaigns to align with business objectives. Throughout my career, I've managed marketing budgets, led creative strategies, and fostered collaboration across stakeholders and agencies. I enjoy coaching and developing marketing teams and have strong technical skills in GA4, Meta & TikTok Ads Manager, Google Ads, HubSpot, and various digital marketing tools.…I am a creative and commercially driven marketer with 6 years' experience specialising in FMCG brand and growth marketing. I have proven success in leading multi-channel campaigns, developing brand strategies, and driving sales through innovative paid media, social, and retail activations. I thrive on delivering measurable results and optimizing campaigns to align with business objectives. Throughout my career, I've managed marketing budgets, led creative strategies, and fostered collaboration across stakeholders and agencies. I enjoy coaching and developing marketing teams and have strong technical skills in GA4, Meta & TikTok Ads Manager, Google Ads, HubSpot, and various digital marketing tools.

Lauren Bargiacchi

Marketing Strategist, Project Manager, Digital Marketer, +2

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I am a creative and commercially driven marketer with 6 years' experience specialising in FMCG brand and growth marketing. I have proven success in leading multi-channel campaigns, developing brand strategies, and driving sales through innovative paid media, social, and retail activations. I thrive on delivering measurable results and optimizing campaigns to align with business objectives. Throughout my career, I've managed marketing budgets, led creative strategies, and fostered collaboration across stakeholders and agencies. I enjoy coaching and developing marketing teams and have strong technical skills in GA4, Meta & TikTok Ads Manager, Google Ads, HubSpot, and various digital marketing tools.…I am a creative and commercially driven marketer with 6 years' experience specialising in FMCG brand and growth marketing. I have proven success in leading multi-channel campaigns, developing brand strategies, and driving sales through innovative paid media, social, and retail activations. I thrive on delivering measurable results and optimizing campaigns to align with business objectives. Throughout my career, I've managed marketing budgets, led creative strategies, and fostered collaboration across stakeholders and agencies. I enjoy coaching and developing marketing teams and have strong technical skills in GA4, Meta & TikTok Ads Manager, Google Ads, HubSpot, and various digital marketing tools.

Available to hire

I am a creative and commercially driven marketer with 6 years’ experience specialising in FMCG brand and growth marketing. I have proven success in leading multi-channel campaigns, developing brand strategies, and driving sales through innovative paid media, social, and retail activations. I thrive on delivering measurable results and optimizing campaigns to align with business objectives.

Throughout my career, I’ve managed marketing budgets, led creative strategies, and fostered collaboration across stakeholders and agencies. I enjoy coaching and developing marketing teams and have strong technical skills in GA4, Meta & TikTok Ads Manager, Google Ads, HubSpot, and various digital marketing tools.

Skills

Experience Level

Expert

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Expert

Work Experience

Brand Manager at Baylis & Harding

January 1, 2025 - Present

Implemented revised brand guidelines achieving 100% compliance across all online and offline touchpoints. Developed and executed brand strategies that increased consumer engagement and delivered sales growth across key retail partners. Led 360° campaigns across digital, social, in-store, and PR channels achieving a 12% increase in brand awareness and exceeding sales targets by 18%. Supported Boots, Sainsbury's, and Amazon accounts with tailored marketing plans delivering substantial sales growth both in-store and online. Delivered a revised social media strategy, growing presence on Instagram, TikTok, and Facebook and increasing engagement rate by 15% through optimized paid and organic campaigns and influencer partnerships. Managed paid media agency overseeing strategy, performance, and delivery across multi-channel campaigns ensuring alignment with business objectives and KPIs. Owned a six-figure marketing budget optimizing spend to invest in growth areas and maximize ROI. Developed

Marketing Manager at Cambridge University Press & Assessment

August 31, 2024 - September 4, 2025

Created and implemented marketing strategies across multiple product categories, increasing lead generation by 23% and conversion by 8%. Delivered integrated campaigns including paid, social, email, and influencer marketing, achieving a 17% improvement in engagement rates and incremental revenue. Strengthened brand consistency across all channels resulting in a 16% uplift in brand perception in post-campaign tracking. Owned campaign reporting, optimized channel performance, and ensured alignment with KPIs.

Digital Marketing Associate at Beauty Pie

November 30, 2023 - September 4, 2025

Built and optimized paid campaigns on Meta, TikTok, YouTube, and affiliates, improving CTR by 18% and conversion by 12%. Designed bespoke landing pages increasing conversion by 15% and average order value by 13%. Led A/B testing strategy across creatives, copy, and funnels to drive continuous improvement. Produced weekly and monthly performance reports for senior stakeholders to keep them informed on paid acquisition performance.

Digital Marketing Executive at Halfords

November 30, 2022 - September 4, 2025

Responsible for the creative test and learn strategy across paid social channels. Owned affiliate strategy, growing partnerships and delivering sales with a 28% improved CPA. Executed paid social campaigns including DPA retargeting that achieved record conversion rates above 10%, delivering six-figure revenue.

Commercial Graduate at Halfords

August 31, 2021 - September 4, 2025

Completed a two-year graduate scheme working across E-Commerce, Buying, and Marketing.