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I'm a highly creative Art Director and Senior Brand & Editorial Designer with over a decade of experience delivering design solutions for global brands and SMEs. I specialize in editorial design, branding, and typography, working across print and digital platforms including presentations, packaging, and events. I excel at leading teams remotely and collaborating with clients to bring ideas to life. My approach combines calm, senior-level thinking with hands-on production, mentoring, and a passion for storytelling. I've successfully launched brands and magazines, redesigned titles, and built efficient workflows that improve delivery times and quality.…I'm a highly creative Art Director and Senior Brand & Editorial Designer with over a decade of experience delivering design solutions for global brands and SMEs. I specialize in editorial design, branding, and typography, working across print and digital platforms including presentations, packaging, and events. I excel at leading teams remotely and collaborating with clients to bring ideas to life. My approach combines calm, senior-level thinking with hands-on production, mentoring, and a passion for storytelling. I've successfully launched brands and magazines, redesigned titles, and built efficient workflows that improve delivery times and quality.

Lisa McSorley

Art Director, Graphic Designer, Designer, +3

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I'm a highly creative Art Director and Senior Brand & Editorial Designer with over a decade of experience delivering design solutions for global brands and SMEs. I specialize in editorial design, branding, and typography, working across print and digital platforms including presentations, packaging, and events. I excel at leading teams remotely and collaborating with clients to bring ideas to life. My approach combines calm, senior-level thinking with hands-on production, mentoring, and a passion for storytelling. I've successfully launched brands and magazines, redesigned titles, and built efficient workflows that improve delivery times and quality.…I'm a highly creative Art Director and Senior Brand & Editorial Designer with over a decade of experience delivering design solutions for global brands and SMEs. I specialize in editorial design, branding, and typography, working across print and digital platforms including presentations, packaging, and events. I excel at leading teams remotely and collaborating with clients to bring ideas to life. My approach combines calm, senior-level thinking with hands-on production, mentoring, and a passion for storytelling. I've successfully launched brands and magazines, redesigned titles, and built efficient workflows that improve delivery times and quality.

Available to hire

I’m a highly creative Art Director and Senior Brand & Editorial Designer with over a decade of experience delivering design solutions for global brands and SMEs. I specialize in editorial design, branding, and typography, working across print and digital platforms including presentations, packaging, and events. I excel at leading teams remotely and collaborating with clients to bring ideas to life.
My approach combines calm, senior-level thinking with hands-on production, mentoring, and a passion for storytelling. I’ve successfully launched brands and magazines, redesigned titles, and built efficient workflows that improve delivery times and quality.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Graphic Designer, Art Director & Artworker at Self-employed

January 1, 2016 - Present

Efficiently delivered design solutions for global clients including Uber, Uber Eats, Magnum Ice Cream and Logitech. Produced on-brand concept presentations, mock-ups, and final print-ready artwork for branded merchandise and assets for pop-up events. Launched SMEs to market with logo design and brand roll-outs across digital platforms and within local communities.

Art Director at Macon Magazine

January 1, 2023 - Present

Stepped in after the previous Art Director's departure, redesigned workflows and production schedule. Collaboratively produced bi-monthly arts and culture magazine remotely using weekly Teams meetings and Basecamp. Deadlines were hit on time and sales increased by 20%. Launched Cherry Bomb Zine – What's On Guide, alongside Macon Magazine and highly anticipated by readers.

Art Director at Sussex Style; Hampshire Style; World of Cruising Magazine

January 1, 2016 - December 31, 2019

Managed editorial design, advertising, repro, and production remotely for high-end fashion and lifestyle magazines.

Art Director at Prima Baby Magazine, Immediate Media Group

January 1, 2014 - December 31, 2016

Full redesign and interactive digital editions. Managed and mentored a small design team.

Group Art Director at Parenting Group, Immediate Media Group

January 1, 2012 - December 31, 2013

Oversaw art direction for Prima Baby, Practical Parenting, and Junior magazines. Managed and mentored a hub team of eight designers, redesigned multiple print titles for their own distinct audiences, and established new workflow systems for all three titles. Maintained team morale through company restructure, contributing to three highly successful relaunches.

Art Director at Prima Baby Magazine, Hearst

January 1, 2007 - December 31, 2012

Introduced a full production lifecycle including layouts, photography, celebrity cover shoots, styling, in-house repro, and the Censhare database. Managed a team of five, one of whom I employed as a junior designer and mentored to a high level of seniority. Redesigned to align with glossy women's titles and won Magazine of the Year at the National Magazine Awards.

Launch Art Editor at Real People Magazine, Hearst

January 1, 2005 - December 31, 2007

Designed and launched this highly successful weekly title with Art Director Barry Nunn, readership of over 100,000.

Art Director & Artworker at Self-employed / PLC

January 1, 2016 - Present

Freelance graphic designer delivering design solutions for global clients including Uber, Uber Eats, Magnum Ice Cream and Logitech. Produced on-brand concept presentations, mock-ups, and final print-ready artwork for branded merchandise and assets for pop-up events. Launched various SMEs with logo design and brand roll-outs across digital platforms and local communities.

Freelance Graphic Designer, Art Director & Artworker at Self-employed / Freelance

January 1, 2016 - Present

Self-employed freelance graphic designer and art director delivering design solutions for global clients including Uber, Uber Eats, Magnum Ice Cream and Logitech. Produced on-brand concept presentations, mock-ups and final print-ready artwork for branded merchandise and assets for pop-up events. Launched various SMEs with logo design and brand roll-outs across digital platforms and local communities.

Art Director at Sussex Style / Hampshire Style / World of Cruising Magazine

January 1, 2016 - January 1, 2019

Managed editorial design, advertising, repro, and production remotely for high-end fashion and lifestyle magazines.