Visual identity designed for Almée, an experimental contemporary dance school located in the former pumping station in Lille. The graphic concept conveys the notion of ‘seeing and being seen,’ between symmetries and asymmetries of the gaze, echoing the space and the stage. The name is inspired by the almées, Egyptian dancers from the Ottoman era, who were complete artists combining music, storytelling and theatre — a reference to the multidisciplinary nature of contemporary dance.
The logo, hand-drawn in black ink, reinterprets Arabic calligraphy to anchor the identity in a strong cultural origin. The universe becomes ‘dancing’ thanks to moving silhouettes inspired by Arabic symbols. In contrast, pixelated and colourful patterns represent fragments of bodies, with a negative effect and visual vibration. The meeting of these two languages creates an identity that is both expressive and structured. Used in signage, it punctuates the journey and affirms a school where the arts intersect and take centre stage.