I'm a brand systems and UX designer with a strong foundation across digital and print, from UX/UI and website design to catalogues, design systems, and brand operations. For the past two and a half years I've worked in-house at Plumbline, one of New Zealand's leading architectural hardware brands, building and maintaining the full design system across a national e-commerce site, a 300-page catalogue, showroom environments, and comprehensive collateral. I've also completed freelance projects across brand identity, web design, and print, helping businesses at various growth stages. I'm now transitioning to full-time freelance, collaborating with founders, startups, and growing teams to create clear, scalable design foundations that last.…I'm a brand systems and UX designer with a strong foundation across digital and print, from UX/UI and website design to catalogues, design systems, and brand operations. For the past two and a half years I've worked in-house at Plumbline, one of New Zealand's leading architectural hardware brands, building and maintaining the full design system across a national e-commerce site, a 300-page catalogue, showroom environments, and comprehensive collateral. I've also completed freelance projects across brand identity, web design, and print, helping businesses at various growth stages. I'm now transitioning to full-time freelance, collaborating with founders, startups, and growing teams to create clear, scalable design foundations that last.WWWW…