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Hi, I’m Leah Allen—a creative content specialist with 5+ years’ experience in social media management, content creation, and digital strategy. I’m skilled at crafting trend-led, personality-driven campaigns across TikTok and Instagram for beauty, fashion, lifestyle, and homeware brands. Whether freelance or in-house, I combine creative direction, hands-on production, and community management to deliver content that engages audiences and converts. From concept to publishing, I build end-to-end campaigns and collaborate across marketing, design, and product teams to ensure brand consistency and measurable impact.…Hi, I’m Leah Allen—a creative content specialist with 5+ years’ experience in social media management, content creation, and digital strategy. I’m skilled at crafting trend-led, personality-driven campaigns across TikTok and Instagram for beauty, fashion, lifestyle, and homeware brands. Whether freelance or in-house, I combine creative direction, hands-on production, and community management to deliver content that engages audiences and converts. From concept to publishing, I build end-to-end campaigns and collaborate across marketing, design, and product teams to ensure brand consistency and measurable impact.

Leah Allen

Content Creator, Social Media Manager, Video Editor, +2

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Hi, I’m Leah Allen—a creative content specialist with 5+ years’ experience in social media management, content creation, and digital strategy. I’m skilled at crafting trend-led, personality-driven campaigns across TikTok and Instagram for beauty, fashion, lifestyle, and homeware brands. Whether freelance or in-house, I combine creative direction, hands-on production, and community management to deliver content that engages audiences and converts. From concept to publishing, I build end-to-end campaigns and collaborate across marketing, design, and product teams to ensure brand consistency and measurable impact.…Hi, I’m Leah Allen—a creative content specialist with 5+ years’ experience in social media management, content creation, and digital strategy. I’m skilled at crafting trend-led, personality-driven campaigns across TikTok and Instagram for beauty, fashion, lifestyle, and homeware brands. Whether freelance or in-house, I combine creative direction, hands-on production, and community management to deliver content that engages audiences and converts. From concept to publishing, I build end-to-end campaigns and collaborate across marketing, design, and product teams to ensure brand consistency and measurable impact.

Available to hire

Hi, I’m Leah Allen—a creative content specialist with 5+ years’ experience in social media management, content creation, and digital strategy. I’m skilled at crafting trend-led, personality-driven campaigns across TikTok and Instagram for beauty, fashion, lifestyle, and homeware brands. Whether freelance or in-house, I combine creative direction, hands-on production, and community management to deliver content that engages audiences and converts.

From concept to publishing, I build end-to-end campaigns and collaborate across marketing, design, and product teams to ensure brand consistency and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Video Editor at Marie Claire Magazine

December 31, 2023 - December 31, 2023

Edited and produced social video content, adapting stories for platform formats and optimizing for engagement.

Social Video Editor at Marie Claire Magazine

January 1, 2023 - Present

Edited video content for social platforms, enhancing storytelling and visual appeal; produced social-ready video assets.

Social Video Editor at Marie Claire Magazine

January 1, 2023 - Present

Edited social video content to enhance storytelling and visual appeal, aligning with brand aesthetics.

Freelance Content Creator & Social Media Manager at TJX Europe (TK Maxx & HomeSense)

April 1, 2022 - November 10, 2025

End-to-end content creation (video, stills, copy); social media scheduling, strategy, and community engagement; video production & editing for Reels, TikTok, and UGC ads; trend spotting and brand storytelling; creative direction and styling.

Freelance Content Creator & Social Media Manager at Freelance / Self-Employed

April 1, 2022 - Present

Concepted, filmed, edited, and published end-to-end campaigns for TikTok and Instagram. Managed scheduling, strategy, and community engagement; produced trend-led content and brand storytelling. Collaborated with Nike, JD, Gymshark, and BO+TEE on campaigns.

Content Creator, Freelance Content Creator & Social Media Manager at TJX Europe (TK Maxx & HomeSense)

April 1, 2022 - Present

Lead end-to-end content creation and social media strategy across platforms, including TikTok and Instagram. Concepts, filming, editing, and publishing. Developed trend-led campaigns for beauty, fashion, lifestyle, and homeware brands; collaborated with cross-functional teams on storytelling and performance.

Social Content Coordinator at Jimmy Choo

March 31, 2022 - March 31, 2022

Coordinated social content planning and execution, aligned with brand aesthetics; produced assets and supported campaigns.

Social Content Coordinator at Jimmy Choo

March 31, 2022 - October 13, 2025

Coordinated social content for the brand, contributing to calendars and cross-channel storytelling.

Social Content Coordinator at Jimmy Choo

March 1, 2022 - October 13, 2025

Coordinated social content planning and execution for a luxury brand; aligned content with brand direction; cross-department collaboration to ensure consistency.

Social Content Coordinator at RENSkinCare

December 31, 2021 - December 31, 2021

Managed social content calendars, scheduling, and strategy; supported cross-functional campaigns; community engagement and reporting.

Social Content Coordinator at REN Skincare

December 31, 2021 - October 13, 2025

Oversaw social content planning and scheduling, community engagement, reporting, and strategy development.

Social Content Coordinator at REN Skincare

December 1, 2021 - October 13, 2025

Developed and executed the social content calendar; scheduling; reporting; community management; supported marketing campaigns and analytics across skincare brand.

Content Creator at Self-Branded Instagram

March 1, 2019 - November 10, 2025

Content creator for a self-branded Instagram with 100k+ followers; managed content calendar and cross-platform strategy; collaborated with brands and influencers; built audience and engagement; end-to-end production from concept to publish.

Content Creator (Self-Branded Instagram – 100k+ followers) at Self-Branded Instagram

March 1, 2019 - Present

Created and managed content for a personal brand across fashion, beauty, and homeware. Built an organic audience of 100k+ on Instagram. Solely managed the content calendar, strategically developing content across multiple platforms and coordinating with brands for campaigns.

Content Creator at Self-Branded Instagram

March 1, 2019 - Present

Created and managed organic content across fashion, beauty, and lifestyle; grew and engaged an audience, coordinating with brands for collaborations.