I'm Leandro Swietarski, a Digital Marketing Expert with 15 years of experience managing, optimizing, and leading high-performance teams and campaigns across major platforms. I oversee end-to-end campaign management, including paid media (Google Ads, Meta, YouTube), SEO, AEO, CRO, and automation, ensuring every initiative aligns with business goals and ROI targets. I have built and led cross-functional teams of strategists, creatives, and developers, fostering a performance-driven culture focused on experimentation, accountability, and results. I stay ahead of trends, tools, and AI-driven strategies to continually improve performance and reduce acquisition costs. I'm passionate about data-driven marketing, performance optimization, and continuous learning, always staying ahead of trends to deliver measurable results and meaningful impact for clients and teams.

Leandro Swietarski

I'm Leandro Swietarski, a Digital Marketing Expert with 15 years of experience managing, optimizing, and leading high-performance teams and campaigns across major platforms. I oversee end-to-end campaign management, including paid media (Google Ads, Meta, YouTube), SEO, AEO, CRO, and automation, ensuring every initiative aligns with business goals and ROI targets. I have built and led cross-functional teams of strategists, creatives, and developers, fostering a performance-driven culture focused on experimentation, accountability, and results. I stay ahead of trends, tools, and AI-driven strategies to continually improve performance and reduce acquisition costs. I'm passionate about data-driven marketing, performance optimization, and continuous learning, always staying ahead of trends to deliver measurable results and meaningful impact for clients and teams.

Available to hire

I’m Leandro Swietarski, a Digital Marketing Expert with 15 years of experience managing, optimizing, and leading high-performance teams and campaigns across major platforms. I oversee end-to-end campaign management, including paid media (Google Ads, Meta, YouTube), SEO, AEO, CRO, and automation, ensuring every initiative aligns with business goals and ROI targets. I have built and led cross-functional teams of strategists, creatives, and developers, fostering a performance-driven culture focused on experimentation, accountability, and results. I stay ahead of trends, tools, and AI-driven strategies to continually improve performance and reduce acquisition costs.

I’m passionate about data-driven marketing, performance optimization, and continuous learning, always staying ahead of trends to deliver measurable results and meaningful impact for clients and teams.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Senior Marketing Operations Analyst at Hewlett-Packard Argentina
January 1, 2013 - October 21, 2025
Led the Marketing Operations support for the Americas, providing strategic and analytical support to local and U.S. marketing teams. Managed campaign data, performance reports, and lead assignment workflows through HP's Siebel CRM (Siebel 7.8). Trained and mentored new analysts, ensuring consistent reporting standards and process efficiency across teams. Acted as a key liaison between Marketing, Sales, and Channel Partners in the U.S., helping align marketing initiatives with business objectives.
Head of Marketing at First Digital Marketing
January 1, 2013 - Present
Leading strategy, performance, and innovation across all digital channels, driving measurable growth for clients in the U.S. and Latin America. I oversee end-to-end campaign management, including paid media (Google Ads, Meta, YouTube), SEO, AEO, CRO, and automation, ensuring every initiative aligns with business goals and ROI targets. I have built and led cross-functional teams of strategists, creatives, and developers, fostering a performance-driven culture focused on experimentation, accountability, and results. I stay ahead of trends and tools, including AI-driven strategies, to continually improve performance and reduce acquisition costs.
Online Advertising Specialist at Google Argentina
January 1, 2011 - October 21, 2025
Joined Google's Latin America operations during the early days of the online advertising market. Assisted SMBs and agencies in optimizing Google Ads campaigns (AdWords) for ROI and lead generation. Analyzed large data sets to improve keyword performance, ad quality scores, and conversion rates. Provided training and strategic recommendations to clients on search, display, and emerging YouTube ad formats.

Education

Bachelor’s Degree in Advertising and Strategic Communication at FAEC C, Argentina
January 11, 2030 - October 21, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment