Leandro Swietarski

Led the Marketing Operations support for the Americas, providing strategic and analytical support to local and U.S. marketing teams. Managed campaign data, performance reports, and lead assignment workflows through HP's Siebel CRM (Siebel 7.8). Trained and mentored new analysts, ensuring consistent reporting standards and process efficiency across teams. Acted as a key liaison between Marketing, Sales, and Channel Partners in the U.S., helping align marketing initiatives with business objectives.

Leading strategy, performance, and innovation across all digital channels, driving measurable growth for clients in the U.S. and Latin America. I oversee end-to-end campaign management, including paid media (Google Ads, Meta, YouTube), SEO, AEO, CRO, and automation, ensuring every initiative aligns with business goals and ROI targets. I have built and led cross-functional teams of strategists, creatives, and developers, fostering a performance-driven culture focused on experimentation, accountability, and results. I stay ahead of trends and tools, including AI-driven strategies, to continually improve performance and reduce acquisition costs.

Joined Google's Latin America operations during the early days of the online advertising market. Assisted SMBs and agencies in optimizing Google Ads campaigns (AdWords) for ROI and lead generation. Analyzed large data sets to improve keyword performance, ad quality scores, and conversion rates. Provided training and strategic recommendations to clients on search, display, and emerging YouTube ad formats.