Leanna Cheng

Designed and produced a wide range of marketing and branding collateral including property brochures, signage, business cards, presentation materials, and digital advertisements. Led redesign and development of the company website, conducting user interviews, usability testing, and A/B testing to improve user experience, streamline workflows, and optimize site navigation. Collaborated with commercial real estate agents to develop targeted marketing campaigns promoting multimillion-dollar properties across print and digital channels. Created and edited promotional videos, motion graphics, and multimedia content to support property marketing and brand initiatives. Managed creative production for internal and client-facing events, coordinating with print vendors to ensure quality deliverables were produced on schedule.

Contributed graphic design support for The Juno Awards, creating branding assets, posters, social media visuals, and promotional materials in a collaborative volunteer capacity (Nov 2022 – Mar 2023).

Managed website projects from sitemap and wireframes through development using Figma, Squarespace, and HTML/CSS. Conducted user research and usability testing to ensure digital products aligned with client goals and user needs. Designed print and digital marketing materials, including advertisements, social media assets, and promotional collateral. Collaborated with clients and stakeholders on proposals, project planning, and creative strategy. Mentored design interns and provided feedback to maintain quality and consistency across projects. Also served as Social Media Coordinator in 2022, developing branded templates and campaigns to increase brand presence.