Leandra Weekes

Directed multi-market events and cultural activations amplified through paid and organic social, delivering high-profile participation and boosting media visibility. Applied analytics, trend forecasting, and competitive insights to refine cross-channel targeting, increase share of voice, and improve audience sentiment.

Directed cross-functional go-to-market strategies for product and brand launches, integrating influencer, PR, and social activations to enhance brand perception and loyalty, consistently delivering measurable ROI and outperforming campaign KPIs. Spearheaded communications for major product campaigns driving an uptick in consumer awareness and conversion through coordinated storytelling across traditional, social, and digital platforms. Managed end-to-end media and influencer seeding programs with VIP personalities, increasing earned media value and audience engagement.

Led comprehensive retail marketing initiatives boosting brand visibility, enhancing customer engagement, and driving sales growth across nearly 100 franchise and corporate retail locations. Managed and maintained content creation and evaluation for integrated digital marketing strategies including PPC, push, influencer, social media, and affiliate marketing. Directed regional and local event strategies aligning execution with broader marketing goals. Oversaw a creative team of 20 designers and marketers, streamlining workflows and establishing operational processes to enhance marketing project efficiency. Fostered strong retailer relationships via merchandising training, brand education, and sales support improving product visibility and store performance. Devised and executed data-driven marketing strategies blending digital and physical shopping experiences while managing budgets and KPIs to hit sales, margin, and growth targets.