Available to hire
I am a strategic communications and copywriting specialist with a proven record of transforming brand narratives into compelling, culturally resonant campaigns that amplify visibility, protect reputations, and elevate leadership. I bring expertise in merging earned media with influencer, digital, social, and experiential marketing to create integrated strategies that engage audiences and drive measurable results.
My experience spans consumer, travel & hospitality, food & beverage, fashion, beauty, and corporate communications sectors. I am recognized for identifying high-value media moments within the cultural zeitgeist and translating them into powerful stories that connect with diverse audiences. I combine exceptional writing and editorial skills with meticulous research, creative agility, and rapid adaptability to emerging technologies, delivering precision and impact on every project.
Experience Level
Work Experience
Public Relations/Communications Consultant at Freelance
January 1, 2015 - PresentCoordinated end-to-end communications programming for clients and agencies across government, travel & hospitality (fine dining/QSR), arts, fashion, beauty, and non-profit industries. Led social media campaigns, brand partnerships, and digital activations to improve audience sentiment and brand perception. Guided public relations campaigns securing national and regional coverage in premier consumer, trade, travel, hospitality, and lifestyle outlets. Cultivated journalist and influencer relationships to deliver measurable gains in digital engagement and share of voice. Planned and executed influencer-hosted events and high-profile cultural activations collaborating with PR, social, and experiential teams to boost media visibility and audience participation.
Account Supervisor at Burrell Communications
January 1, 2022 - August 23, 2025Directed multi-market events and cultural activations amplified through paid and organic social, delivering high-profile participation and boosting media visibility. Applied analytics, trend forecasting, and competitive insights to refine cross-channel targeting, increase share of voice, and improve audience sentiment.
Public Relations Manager at Celeb Luxury, LLC
January 1, 2021 - August 23, 2025Directed cross-functional go-to-market strategies for product and brand launches, integrating influencer, PR, and social activations to enhance brand perception and loyalty, consistently delivering measurable ROI and outperforming campaign KPIs. Spearheaded communications for major product campaigns driving an uptick in consumer awareness and conversion through coordinated storytelling across traditional, social, and digital platforms. Managed end-to-end media and influencer seeding programs with VIP personalities, increasing earned media value and audience engagement.
PR & Media Coordinator at Modani Furniture
December 31, 2018 - August 23, 2025Orchestrated brand marketing supporting Modani's mission, delivering B2B and B2C public relations efforts to strengthen brand equity during a critical business transition. Led social and digital redesign driving over 10K+ follower increases and boosted direct-to-site purchases. Secured national press placements positioning leadership as design authorities and amplified brand relevance. Produced and managed trade events including the launch of the first U.S.-based Maisons du Monde. Executed multi-channel digital campaigns delivering record traffic, increased customer retention, and new customer acquisition. Spearheaded influencer marketing campaigns driving 300+ new followers in a single day and increasing earned media value and social engagement by 40%.
Retail Marketing Manager at International Vapor Group
December 31, 2019 - August 23, 2025Led comprehensive retail marketing initiatives boosting brand visibility, enhancing customer engagement, and driving sales growth across nearly 100 franchise and corporate retail locations. Managed and maintained content creation and evaluation for integrated digital marketing strategies including PPC, push, influencer, social media, and affiliate marketing. Directed regional and local event strategies aligning execution with broader marketing goals. Oversaw a creative team of 20 designers and marketers, streamlining workflows and establishing operational processes to enhance marketing project efficiency. Fostered strong retailer relationships via merchandising training, brand education, and sales support improving product visibility and store performance. Devised and executed data-driven marketing strategies blending digital and physical shopping experiences while managing budgets and KPIs to hit sales, margin, and growth targets.
Education
Bachelor of Arts (BA) in Mass Communications & Media Studies at Arizona State University
January 1, 2012 - January 1, 2015Associate Degree at Broward College
January 1, 2008 - January 1, 2012Qualifications
HubSpot Academy Content Marketing Certification
January 1, 2019 - August 23, 2025HubSpot Academy Social Media Marketing Certification
January 1, 2019 - August 23, 2025UCI Irvine Corporate Communications Specialization
January 11, 2030 - August 23, 2025Emory University Generative AI in Marketing
January 11, 2030 - August 23, 2025IBM Digital Marketing and Growth Hacking Professional Certificate
January 11, 2030 - August 23, 2025Adobe Visual Design Using Adobe Photoshop
January 11, 2030 - August 23, 2025Adobe InDesign Certifications
January 11, 2030 - August 23, 2025Industry Experience
Government, Travel & Hospitality, Non-Profit Organization, Consumer Goods, Retail
Experience Level
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