I am a fine artist, weaving life into form and essence. I write with the fervor of a poet, sketch with the ambition of a dreamer, and set my sights high, letting each piece surpass the last in depth and vision.

Ledi Xiong

I am a fine artist, weaving life into form and essence. I write with the fervor of a poet, sketch with the ambition of a dreamer, and set my sights high, letting each piece surpass the last in depth and vision.

Available to hire

I am a fine artist, weaving life into form and essence. I write with the fervor of a poet, sketch with the ambition of a dreamer, and set my sights high, letting each piece surpass the last in depth and vision.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Journalist/ Sub-Editor at Shin Min Daily News
June 9, 2025 - December 31, 2025
Wrote and edited story headlines; prepared layouts for print; ensured factual accuracy and alignment with publication style; coordinated with reporters to curate content.
Journalist/ Sub Editor at SPH Media
June 1, 2025 - December 1, 2025
Wrote, and edited Chinese-language news articles under daily deadlines, ensuring accuracy, clarity, and strong news value. Refined headlines and leads, restructured copy for readability, and conducted fact-checking and language polishing for both print and digital publication.
Graphic Designer (Assist. manager) at Mediacorp Pte. Ltd
April 1, 2022 - June 1, 2023
Designed news graphics, animations and visual assets for 24-hour broadcast and digital news coverage, translating complex information into clear, accurate, and visually engaging visuals under tight deadlines.
Animator / Illustrator / Editor / Artist at Singapore Press Holdings (SPH Media)
January 1, 2022 - January 1, 2023
Created visuals to enhance news storytelling, translating complex information into clear graphics; collaborated with reporters to deliver timely, accurate visuals; supported branding and social media storytelling.
Illustrator, Multimedia Designer at SPH Media
April 1, 2018 - November 1, 2021
Produced illustrations, layouts, and visual contents, including animatics and short videos, for student magazines and social media platforms, creating over 400 illustrated storybook pieces.
Multimedia, Graphic/Video Designer (Intern) at Orange Tee
January 1, 2018 - April 1, 2018
Produced multimedia content across video, graphic design, and digital platforms to support real-estate marketing and brand communications.
Flight Attendant at Singapore Press Holdings (SPH Media)
January 1, 2018 - January 1, 2022
Ensured the safety, comfort, and satisfaction of passengers throughout flight experiences; conducted safety demonstrations; provided exceptional customer service; attended to passengers' needs; served meals and beverages; managed in-flight issues or emergencies; upheld airline standards of professionalism and hospitality.
Multimedia, Graphic/Video Designer (Intern) at The Bible Society of Singapore
November 1, 2017 - December 1, 2017
Created multimedia content across video, graphic design, and digital platforms to support organizational communications and outreach.
Stewardess at Cathay Pacific Airways
January 1, 2017 - January 1, 2018
Flight attendant responsible for passenger safety and service; delivered in-flight customer service, safety demonstrations, meals and beverages, and support to passengers during flights.
Freelance Social Media Strategist
January 1, 2013 - Present
Develop and manage content strategy for a personal art fanpage across social media platforms, creating original visual and written content.
Freelance Multimedia Designer
January 1, 2013 - Present
Provide end-to-end multimedia design services across video production, graphic design, social media content, website visuals, character design, animations, etc.

Education

Diploma in Interactive Design at Nanyang Polytechnic
May 12, 2010 - August 21, 2013
Bachelor of Fine Arts (Hons) Digital Animation at Nanyang Technological University
January 1, 2013 - January 1, 2017
Master of Communication (Strategic/ Global Media) at National University of Singapore
August 5, 2024 - June 16, 2025
Master of Communication at National University of Singapore
January 1, 2024 - January 1, 2025
Bachelor of Fine Arts (Hons) Digital Animation at Nanyang Technological University
January 1, 2013 - January 1, 2017
Diploma in Interactive Design at Nanyang Polytechnic
January 1, 2010 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment