Hi, I’m Anastasiia - a graphic designer with a background in spatial concept creation (BA Hons, De Montfort University, UK).
I specialize in building visual and brand identities. Creating identities is my passion because it gives me a rich variety of surfaces to work with - from digital banners and packaging to merch and environmental design.
My design approach can be structured and system-driven, but I always make space for experimentation. I love exploring new software like TouchDesigner, Blender, and Framer to bring ideas to life. Rather than following short-lived trends, I aim to help brands create designs that speak with a distinct, authentic voice. My university taught me to dig deep into every project I work on - giving it not just aesthetic value, but true meaning.
What I bring to your project:
Brand Systems & Identity: Primary & secondary logos, brand marks, guidelines, color palettes, typography, and real-world mockups.
Spatial & Exhibition Design: Translating brand stories into physical and digital environments, navigation, editorial materials, and immersive experiences.
Digital & Motion Design: Engaging social media assets and motion graphics (After Effects).
Portfolio: anastasiia-ledovskaia.framer.website
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