Hi, I’m Lee — a results-driven demand generation and digital marketing specialist with over 18 years' experience driving measurable growth across B2B SaaS, tech, and digital services. I’ve worked with startups, scale-ups, and enterprise businesses to build and optimise full-funnel marketing strategies — spanning paid media (Google Ads, LinkedIn), ABM, marketing automation, CRO, and performance analytics. Most recently, I led demand gen for an AI developer tool, scaling pipeline by over 100% in a single year and launching targeted ABM campaigns across key enterprise accounts. My clients value me for combining hands-on execution with strategic thinking — whether it’s launching PPC campaigns that cut cost-per-lead in half, building attribution models that tie marketing to revenue, or optimising conversion journeys to unlock hidden ROI. What sets me apart: Deep B2B SaaS expertise, especially in developer and AI-led marketing Full-stack digital skillset: from content and SEO to paid social, automation, and analytics Commercial focus: I don’t just generate leads — I help convert them into revenue Proven success in fast-moving, resource-constrained environments Let’s work together to turn clicks into customers — with smart, scalable marketing that makes every pound count.

Hi, I’m Lee — a results-driven demand generation and digital marketing specialist with over 18 years' experience driving measurable growth across B2B SaaS, tech, and digital services. I’ve worked with startups, scale-ups, and enterprise businesses to build and optimise full-funnel marketing strategies — spanning paid media (Google Ads, LinkedIn), ABM, marketing automation, CRO, and performance analytics. Most recently, I led demand gen for an AI developer tool, scaling pipeline by over 100% in a single year and launching targeted ABM campaigns across key enterprise accounts. My clients value me for combining hands-on execution with strategic thinking — whether it’s launching PPC campaigns that cut cost-per-lead in half, building attribution models that tie marketing to revenue, or optimising conversion journeys to unlock hidden ROI. What sets me apart: Deep B2B SaaS expertise, especially in developer and AI-led marketing Full-stack digital skillset: from content and SEO to paid social, automation, and analytics Commercial focus: I don’t just generate leads — I help convert them into revenue Proven success in fast-moving, resource-constrained environments Let’s work together to turn clicks into customers — with smart, scalable marketing that makes every pound count.

Available to hire

Hi, I’m Lee — a results-driven demand generation and digital marketing specialist with over 18 years’ experience driving measurable growth across B2B SaaS, tech, and digital services.

I’ve worked with startups, scale-ups, and enterprise businesses to build and optimise full-funnel marketing strategies — spanning paid media (Google Ads, LinkedIn), ABM, marketing automation, CRO, and performance analytics. Most recently, I led demand gen for an AI developer tool, scaling pipeline by over 100% in a single year and launching targeted ABM campaigns across key enterprise accounts.

My clients value me for combining hands-on execution with strategic thinking — whether it’s launching PPC campaigns that cut cost-per-lead in half, building attribution models that tie marketing to revenue, or optimising conversion journeys to unlock hidden ROI.

What sets me apart:

Deep B2B SaaS expertise, especially in developer and AI-led marketing

Full-stack digital skillset: from content and SEO to paid social, automation, and analytics

Commercial focus: I don’t just generate leads — I help convert them into revenue

Proven success in fast-moving, resource-constrained environments

Let’s work together to turn clicks into customers — with smart, scalable marketing that makes every pound count.

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Language

English
Fluent

Work Experience

Senior Marketing Manager at Wejo
December 1, 2025 - May 31, 2023
Founder at DemandGenix Limited
August 19, 2025 - Present
Digital and Demand Generation Lead at Diffblue
May 8, 2023 - August 13, 2025
Digital Marketing Manager at Sorted Group
June 1, 2020 - December 1, 2022
Ecommerce Manager / Web Analytics Manager at My Parcel Delivery
May 8, 2017 - June 1, 2020
Data, Analytics and SEO Senior Manager / Digital Manager at Aldermore Bank
January 1, 2013 - April 30, 2017
Online Marketing Executive at Allianz Business Services
November 1, 2009 - January 31, 2013

Education

CIM Professional Postgraduate Diploma at Chartered Institute of Marketing
January 1, 2014 - March 31, 2015
BA (Hons) Marketing at University of Central Lancashire
September 1, 2001 - July 31, 2007

Qualifications

CIM Professional Postgraduate Diploma
January 1, 2014 - March 31, 2015

Industry Experience

Software & Internet, Financial Services, Transportation & Logistics