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I’m Lee-Anne Jacobs, a copywriter and personal care worker with a creative, audience-first approach. I bring strategic content creation, storytelling, and digital marketing skills—grounded in empathy from years of hands-on support work—to help brands communicate clearly and connect genuinely. Across roles in South Africa, New Zealand, Australia, the UK, and the Netherlands, I’ve developed SEO-rich website and social content, edited blogs and podcasts, and supported campaigns that drive engagement. I’m currently based in South Africa and open to relocating for the right opportunity.…I’m Lee-Anne Jacobs, a copywriter and personal care worker with a creative, audience-first approach. I bring strategic content creation, storytelling, and digital marketing skills—grounded in empathy from years of hands-on support work—to help brands communicate clearly and connect genuinely. Across roles in South Africa, New Zealand, Australia, the UK, and the Netherlands, I’ve developed SEO-rich website and social content, edited blogs and podcasts, and supported campaigns that drive engagement. I’m currently based in South Africa and open to relocating for the right opportunity.

Lee-Anne Jacobs

Copywriter, Content Producer, SEO Expert, +3

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I’m Lee-Anne Jacobs, a copywriter and personal care worker with a creative, audience-first approach. I bring strategic content creation, storytelling, and digital marketing skills—grounded in empathy from years of hands-on support work—to help brands communicate clearly and connect genuinely. Across roles in South Africa, New Zealand, Australia, the UK, and the Netherlands, I’ve developed SEO-rich website and social content, edited blogs and podcasts, and supported campaigns that drive engagement. I’m currently based in South Africa and open to relocating for the right opportunity.…I’m Lee-Anne Jacobs, a copywriter and personal care worker with a creative, audience-first approach. I bring strategic content creation, storytelling, and digital marketing skills—grounded in empathy from years of hands-on support work—to help brands communicate clearly and connect genuinely. Across roles in South Africa, New Zealand, Australia, the UK, and the Netherlands, I’ve developed SEO-rich website and social content, edited blogs and podcasts, and supported campaigns that drive engagement. I’m currently based in South Africa and open to relocating for the right opportunity.

Available to hire

I’m Lee-Anne Jacobs, a copywriter and personal care worker with a creative, audience-first approach. I bring strategic content creation, storytelling, and digital marketing skills—grounded in empathy from years of hands-on support work—to help brands communicate clearly and connect genuinely.

Across roles in South Africa, New Zealand, Australia, the UK, and the Netherlands, I’ve developed SEO-rich website and social content, edited blogs and podcasts, and supported campaigns that drive engagement. I’m currently based in South Africa and open to relocating for the right opportunity.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Digital Marketing and Content Writer (Digital First Marketing Agency) at Home Instead Aylesbury Vale

January 1, 2025 - February 1, 2026

Provided general marketing and writing support tasks including content preparation and publishing workflows, alongside administrative responsibilities. Produced and reviewed web/online copy where required and supported communication materials.

Marketing Coordinator and Social Media Strategist at Harcourts Team Diego

April 1, 2023 - June 1, 2024

Coordinated marketing activities and produced social media content and copy to support real estate campaigns. Created and edited marketing materials including SEO-focused copy. Worked across digital channels to align content with brand voice and audience needs, supporting campaign themes and engagement goals.

Copywriter and Copy Editor at Stor-Age & Digital First Marketing Agency

March 1, 2022 - October 1, 2022

Created and edited online and marketing content including SEO-rich website copy, blog and landing page content, and social media campaign copy. Researched and defined content themes and improved copy for clarity and performance. Supported content creation and management across CMS and collaborated with in-house writers and freelancers.

Copywriter and Social Media Manager at Virtual Designs Media

June 1, 2021 - February 1, 2022

Created and managed social media and community content, wrote promotional and product-related copy, and developed SEO-friendly copy. Supported website management, blog migration, and copy publication. Worked closely with an SEO manager to develop effective campaign copy, trained and mentored junior copywriters, and supported content creation and management using CMS tools.

Student Personal Care Worker at Raynes Park Court

October 1, 2020 - November 1, 2024

Provided individual support in daily living activities, assisting with bathing, dressing, grooming, feeding, mobility, and positioning. Supported medication administration and followed care plans and directions. Offered emotional support and companionship in home and social settings, and transported clients to appointments. Also provided general ADL assistance including basic household cleaning and supporting therapy-related routines as directed.

Individual Support Worker at Freelance | Cape Town, South Africa | Melbourne, Australia

February 1, 2020 - December 1, 2024

Delivered personal care and support for individuals, including ADL assistance (bathing, dressing, grooming, feeding), mobility support and safe positioning using equipment when required, and support with physical therapy exercises or recovery routines. Provided companionship and emotional support across home and community settings, as well as transport to medical/personal appointments. Also supported basic household cleaning and care-related documentation as needed.

Office Administrator at OK Grocer Supermarket

January 1, 2015 - August 1, 2021

Handled day-to-day office administration including managing supplies, orders, and data capturing/invoicing. Managed accounts payable and staff payroll. Produced in-store reads, promotions, newsletters, blog/web copy, advertising flyers, and online marketing campaigns. Created SEO-friendly copy for clients across industries, managed social media and community communications, and supported web content tasks including blog management and copy publication. Trained and mentored junior copywriters.