Hi, I’m Leelia Jay. I’m a creative and strategic content creator focused on user-generated content (UGC), brand storytelling, and audience-driven campaigns since 2022. I specialize in producing authentic, high-quality content that resonates with viewers and builds trust. With a solid foundation in digital marketing, viewer psychology, and audio production, I deliver content that is visually compelling and technically refined. Based in Cape Town, I collaborate with local and remote brands to drive engagement and results.

Leelia Jay

Hi, I’m Leelia Jay. I’m a creative and strategic content creator focused on user-generated content (UGC), brand storytelling, and audience-driven campaigns since 2022. I specialize in producing authentic, high-quality content that resonates with viewers and builds trust. With a solid foundation in digital marketing, viewer psychology, and audio production, I deliver content that is visually compelling and technically refined. Based in Cape Town, I collaborate with local and remote brands to drive engagement and results.

Available to hire

Hi, I’m Leelia Jay. I’m a creative and strategic content creator focused on user-generated content (UGC), brand storytelling, and audience-driven campaigns since 2022. I specialize in producing authentic, high-quality content that resonates with viewers and builds trust.

With a solid foundation in digital marketing, viewer psychology, and audio production, I deliver content that is visually compelling and technically refined. Based in Cape Town, I collaborate with local and remote brands to drive engagement and results.

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Experience Level

Intermediate
Intermediate

Work Experience

Content Creator & UGC Specialist at Self-Employed, Cape Town
January 1, 2022 - Present
Create engaging short-form video and photo content across multiple niches. Plan, film, and edit content aligned with trends and audience behavior. Apply understanding of viewer and listener psychology to increase retention and engagement. Maintain high production quality, including balanced audio and strong visual storytelling.
Brand Collaborations at Self-Employed, Cape Town
January 1, 2023 - Present
Partner with brands to produce authentic, high-converting UGC content. Deliver campaigns including product demos, unboxings, and lifestyle integrations. Align content with brand identity while maintaining a relatable, trust-driven tone.

Education

Fundamentals of Digital Marketing (Google Digital Skills for Africa) at Google Digital Skills for Africa
January 11, 2030 - March 26, 2026
Undergraduate in Audio Engineering, Production & Post-Production at Cape Audio College
January 11, 2030 - March 26, 2026
Undergraduate in Hospitality Management at Varsity College
January 11, 2030 - March 26, 2026
High School Diploma at Windsor High School
January 11, 2030 - March 26, 2026

Qualifications

Fundamentals of Digital Marketing (Google Digital Skills for Africa)
January 11, 2030 - March 26, 2026

Industry Experience

Media & Entertainment, Software & Internet
    uniE608 Bash Birthday Haul | UGC Unboxing & Lifestyle Content
    Lifestyle unboxing and haul content focused on authentic storytelling and audience engagement. This video showcases a recent Bash birthday haul, highlighting product details, quality, and real-life use in a relatable way. My content style is warm, natural, and conversion-focused, with attention to both visual presentation and sound quality. I create content that helps brands connect with their audience through trust-driven storytelling and engaging visuals. UGC ContentCreator Unboxing Haul LifestyleContent BrandCollaboration ProductShowcase SouthAfrica UGCSouthAfrica