Available to hire
Hi, I’m Leena Park, a Sydney-based art director and designer with 11+ years in tech, music, beauty, and fashion. I love developing ideas through visual storytelling and branding, creating campaigns that connect with culture and feel authentic.
I’ve led internal teams and external creatives to deliver work end to end, collaborating across London, New York, LA, Auckland, and Sydney. My practice blends art direction, design, and photography to build immersive worlds for brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Korean
Intermediate
Work Experience
Freelance Senior Art Director & Designer
January 1, 2026 - PresentFreelance art director and designer delivering end-to-end campaigns across tech, music, beauty, and fashion.
Freelance Senior Art Director & Designer at Self-employed
January 1, 2026 - PresentFreelance senior art director and designer working across tech, music, beauty, and fashion; led internal teams and external creatives on end-to-end campaigns; collaborations spanning London, New York, Los Angeles, Auckland, and Sydney.
Art Director at Serato
January 1, 2023 - January 1, 2026Lead Designer for MONDAY Haircare at Zuru Edge
January 1, 2021 - January 1, 2023Digital Designer at Zuru Edge
January 1, 2021 - January 1, 2023Digital design responsibilities across campaigns for beauty and lifestyle brands.
Senior Designer for Beauty at Zuru Edge
January 1, 2021 - January 1, 2023Senior designer focusing on beauty brand initiatives; led design direction and asset creation.
Digital Designer at MONDAY Haircare
January 1, 2021 - January 1, 2023Lead Designer at MONDAY Haircare
January 1, 2021 - January 1, 2023Senior Designer for Beauty at Zuru Edge
January 1, 2020 - January 1, 2023Freelance Art Director & Designer at Threads Styling (Luxury Fashion) / Warl Agency / Max (Fashion) / Huffer (Fashion) / Deadly Ponies (Fashion)
January 1, 2017 - January 1, 2020Freelance art direction and design for fashion brands.
Designer at Max Huffer
January 1, 2017 - January 1, 2020Design responsibilities across product and brand campaigns.
Designer at Deadly Ponies
January 1, 2017 - January 1, 2020Lead Designer & Photographer at Moochi
January 1, 2015 - January 1, 2017Lead designer and photographer creating visual campaigns and brand assets.
Art Director and Graphic Designer at Leena Park Designs
January 1, 2015 - PresentFreelance
Education
Bachelor of Design at Auckland University of Technology
January 11, 2012 - December 1, 2014Bachelor of Design at Auckland University of Technology
January 11, 2030 - January 1, 2014Bachelor of Design: Graphic Design at Auckland University of Technology
January 11, 2030 - January 1, 2014Bachelor of Design (Graphic Design) at Auckland University of Technology
January 11, 2030 - January 1, 2014Qualifications
Best Awards Purple & Gold Pin
January 1, 2023 - June 2, 2026Good Design Awards Winner
January 1, 2023 - June 2, 2026NZIPI Iris Professional Photography Awards Bronze
January 1, 2014 - June 2, 2026Best Awards Purple & Gold Pin
January 1, 2023 - June 3, 2026Good Design Awards Winner
January 1, 2023 - June 3, 2026NZIPP Iris Professional Photography Awards Bronze
January 1, 2014 - June 3, 2026Best Awards Purple & Gold Pin
January 1, 2023 - June 30, 2026Good Design Awards Winner
January 1, 2023 - June 30, 2026NZIPP Iris Professional Photography Awards Bronze
January 1, 2014 - June 30, 2026Best Awards Purple & Gold Pin
January 1, 2023 - June 30, 2026Good Design Awards Winner
January 1, 2023 - June 30, 2026NZIPP Iris Professional Photography Awards Bronze
January 1, 2014 - June 30, 2026Industry Experience
Media & Entertainment, Retail, Consumer Goods, Software & Internet, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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