I’ve spent the past 11+ years across Art Direction and Design within tech, music, beauty, and fashion. I’m passionate about film and branding, developing ideas through visual storytelling and world-building to shape campaigns that connect with culture. I’ve led internal teams and external creatives to deliver work end-to-end, collaborating across London, New York, Los Angeles, Auckland, and Sydney. I enjoy collaborating with diverse teams to craft compelling branding and campaigns that resonate with audiences, and I’m always exploring new ways to push creative boundaries through beautiful, purposeful design.

Leena Park

I’ve spent the past 11+ years across Art Direction and Design within tech, music, beauty, and fashion. I’m passionate about film and branding, developing ideas through visual storytelling and world-building to shape campaigns that connect with culture. I’ve led internal teams and external creatives to deliver work end-to-end, collaborating across London, New York, Los Angeles, Auckland, and Sydney. I enjoy collaborating with diverse teams to craft compelling branding and campaigns that resonate with audiences, and I’m always exploring new ways to push creative boundaries through beautiful, purposeful design.

Available to hire

I’ve spent the past 11+ years across Art Direction and Design within tech, music, beauty, and fashion. I’m passionate about film and branding, developing ideas through visual storytelling and world-building to shape campaigns that connect with culture. I’ve led internal teams and external creatives to deliver work end-to-end, collaborating across London, New York, Los Angeles, Auckland, and Sydney.

I enjoy collaborating with diverse teams to craft compelling branding and campaigns that resonate with audiences, and I’m always exploring new ways to push creative boundaries through beautiful, purposeful design.

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Language

English
Fluent
Korean
Intermediate

Work Experience

Art Director at Serato
January 1, 2023 - January 1, 2026
Senior Designer for Beauty at Zuru Edge
January 1, 2020 - January 1, 2023
Lead Designer at MONDAY Haircare
January 1, 2021 - January 1, 2023
Digital Designer at MONDAY Haircare
January 1, 2021 - January 1, 2023
Designer at Deadly Ponies
January 1, 2017 - January 1, 2020
Art Director and Graphic Designer at Leena Park Designs
January 1, 2015 - Present
Freelance
Senior Designer for Beauty at Zuru Edge
January 1, 2021 - January 1, 2023
Senior designer focusing on beauty brand initiatives; led design direction and asset creation.
Digital Designer at Zuru Edge
January 1, 2021 - January 1, 2023
Digital design responsibilities across campaigns for beauty and lifestyle brands.
Lead Designer & Photographer at Moochi
January 1, 2015 - January 1, 2017
Lead designer and photographer creating visual campaigns and brand assets.
Designer at Max Huffer
January 1, 2017 - January 1, 2020
Design responsibilities across product and brand campaigns.

Education

Bachelor of Design at Auckland University of Technology
January 11, 2012 - December 1, 2014
Bachelor of Design at Auckland University of Technology
January 11, 2030 - January 1, 2014

Qualifications

Best Awards Purple & Gold Pin
January 1, 2023 - June 2, 2026
Good Design Awards Winner
January 1, 2023 - June 2, 2026
NZIPI Iris Professional Photography Awards Bronze
January 1, 2014 - June 2, 2026
Best Awards Purple & Gold Pin
January 1, 2023 - June 3, 2026
Good Design Awards Winner
January 1, 2023 - June 3, 2026
NZIPP Iris Professional Photography Awards Bronze
January 1, 2014 - June 3, 2026

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Software & Internet, Professional Services, Other