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I’m Leen Haddad, a Senior Brand and Marketing Strategist with 10+ years partnering with founders and leadership teams to shape brand strategy, go-to-market plans, market entry, and commercial growth. My background spans FMCG, SaaS, DTC, and lifestyle across the US, EU, and the Middle East, including roles at Unilever and Grenade, plus independent brand and marketing consultancy across multiple markets and sectors. I translate insights into strategic foundations that drive measurable, scalable growth. I enjoy turning consumer and market intelligence into positioning, pricing, and channel strategies that fuel cross-functional collaboration and long-term value creation.…I’m Leen Haddad, a Senior Brand and Marketing Strategist with 10+ years partnering with founders and leadership teams to shape brand strategy, go-to-market plans, market entry, and commercial growth. My background spans FMCG, SaaS, DTC, and lifestyle across the US, EU, and the Middle East, including roles at Unilever and Grenade, plus independent brand and marketing consultancy across multiple markets and sectors. I translate insights into strategic foundations that drive measurable, scalable growth. I enjoy turning consumer and market intelligence into positioning, pricing, and channel strategies that fuel cross-functional collaboration and long-term value creation.

Leen Haddad

Brand Strategist, Marketing Strategist, Growth Marketer, +1

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I’m Leen Haddad, a Senior Brand and Marketing Strategist with 10+ years partnering with founders and leadership teams to shape brand strategy, go-to-market plans, market entry, and commercial growth. My background spans FMCG, SaaS, DTC, and lifestyle across the US, EU, and the Middle East, including roles at Unilever and Grenade, plus independent brand and marketing consultancy across multiple markets and sectors. I translate insights into strategic foundations that drive measurable, scalable growth. I enjoy turning consumer and market intelligence into positioning, pricing, and channel strategies that fuel cross-functional collaboration and long-term value creation.…I’m Leen Haddad, a Senior Brand and Marketing Strategist with 10+ years partnering with founders and leadership teams to shape brand strategy, go-to-market plans, market entry, and commercial growth. My background spans FMCG, SaaS, DTC, and lifestyle across the US, EU, and the Middle East, including roles at Unilever and Grenade, plus independent brand and marketing consultancy across multiple markets and sectors. I translate insights into strategic foundations that drive measurable, scalable growth. I enjoy turning consumer and market intelligence into positioning, pricing, and channel strategies that fuel cross-functional collaboration and long-term value creation.

Available to hire

I’m Leen Haddad, a Senior Brand and Marketing Strategist with 10+ years partnering with founders and leadership teams to shape brand strategy, go-to-market plans, market entry, and commercial growth. My background spans FMCG, SaaS, DTC, and lifestyle across the US, EU, and the Middle East, including roles at Unilever and Grenade, plus independent brand and marketing consultancy across multiple markets and sectors.

I translate insights into strategic foundations that drive measurable, scalable growth. I enjoy turning consumer and market intelligence into positioning, pricing, and channel strategies that fuel cross-functional collaboration and long-term value creation.

Language

English

Fluent

Arabic

Fluent

Work Experience

Independent Brand & Marketing Strategist at Independent / Self-employed (Consultant)

January 1, 2022 - Present

Retained by founder - led and growth-stage brands as a senior brand and marketing advisor across positioning, go-to-market, and market expansion. Selected engagements included Dragonwalk (EU market expansion), DISEO (Web3 growth across EU, US, Middle East, and Africa), HubinIT (B2B IT marketplace, EU), Airzai (Lifestyle & Luxury product launch in US), TestCrew (ME region), and Joud Coffee (UAE market).

Founder & Brand Strategist at Calmly Elevated

October 1, 2025 - Present

Founded and built a premium DTC artisan home decor brand from zero, including brand identity, positioning, product-market fit, pricing strategy, customer journey design, and conversion framework. Operated as a live growth lab for testing and refining brand strategy and scaling systems.

Regional Brand Manager at Grenade

December 1, 2019 - September 30, 2021

Launched Grenade across 6 countries, driving 60% sales growth and 50% brand awareness in year one. Owned regional brand strategy, positioning, innovation roadmap, and market expansion. Led new product launches from concept to commercialization. Built ambassador and influencer frameworks to scale brand credibility across the region.

Assistant Brand Manager at Unilever (Knorr, Hellmann's)

July 1, 2018 - July 31, 2019

Contributed to regional brand strategy, innovation planning, and GTM design for major global brands. Supported product launches, packaging strategy, and commercial planning cycles. Delivered consumer and competitive insight to inform brand planning across NAMET.

Founder at T&T Online Clothing Brand

January 1, 2016 - December 31, 2017

Founder of an online clothing brand in Jordan.

Marketing Executive at Stickhouse

January 1, 2015 - December 31, 2016

Marketing executive in Jordan.

Student Brand Manager at Red Bull

January 1, 2012 - December 31, 2014

Student Brand Manager, Jordan.