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I’m a digital marketing professional with 5+ years of experience crafting compelling content strategies, executing dynamic multi-channel campaigns, and translating marketing analytics into clear, measurable improvements. I specialize in SEO, audience targeting, and optimization through data-driven testing and KPI reporting. I thrive in cross-functional environments—managing CRM operations, coordinating web and content performance, and driving demand generation through email, social media, and events. I enjoy turning insights into action to create genuine connections and strong business results.…I’m a digital marketing professional with 5+ years of experience crafting compelling content strategies, executing dynamic multi-channel campaigns, and translating marketing analytics into clear, measurable improvements. I specialize in SEO, audience targeting, and optimization through data-driven testing and KPI reporting. I thrive in cross-functional environments—managing CRM operations, coordinating web and content performance, and driving demand generation through email, social media, and events. I enjoy turning insights into action to create genuine connections and strong business results.

Leila Kincade

Digital Marketer, Marketing Analyst, SEO Expert, +2

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I’m a digital marketing professional with 5+ years of experience crafting compelling content strategies, executing dynamic multi-channel campaigns, and translating marketing analytics into clear, measurable improvements. I specialize in SEO, audience targeting, and optimization through data-driven testing and KPI reporting. I thrive in cross-functional environments—managing CRM operations, coordinating web and content performance, and driving demand generation through email, social media, and events. I enjoy turning insights into action to create genuine connections and strong business results.…I’m a digital marketing professional with 5+ years of experience crafting compelling content strategies, executing dynamic multi-channel campaigns, and translating marketing analytics into clear, measurable improvements. I specialize in SEO, audience targeting, and optimization through data-driven testing and KPI reporting. I thrive in cross-functional environments—managing CRM operations, coordinating web and content performance, and driving demand generation through email, social media, and events. I enjoy turning insights into action to create genuine connections and strong business results.

Available to hire

I’m a digital marketing professional with 5+ years of experience crafting compelling content strategies, executing dynamic multi-channel campaigns, and translating marketing analytics into clear, measurable improvements. I specialize in SEO, audience targeting, and optimization through data-driven testing and KPI reporting.

I thrive in cross-functional environments—managing CRM operations, coordinating web and content performance, and driving demand generation through email, social media, and events. I enjoy turning insights into action to create genuine connections and strong business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Marketing Coordinator at Constellation Software Inc.

September 1, 2023 - September 1, 2025

Managed website content, CRM operations, and cross-functional communications for a B2B software portfolio. Executed integrated campaigns across email, social media, and events to drive demand generation and grow the lead pipeline across multiple product lines.

Marketing Intern at Constellation Software Inc.

October 1, 2022 - September 1, 2023

Built sales and marketing data reports for quarterly shareholder presentations, surfacing KPIs and performance trends to inform strategic decisions. Conducted primary research for the OP industry trends report, synthesizing market insights across multiple industry sources.

Jr. Marketing Coordinator at Engineers Without Borders Canada

June 1, 2022 - August 31, 2022

Managed content calendar across Facebook, Instagram, LinkedIn, and Twitter for a non-profit audience. Launched a weekly newsletter and an influencer resource hub to strengthen partner engagement and expand organic reach.

Marketing Intern at Bicom Systems

September 1, 2021 - June 1, 2022

Built a data-driven content calendar for social media and email campaigns, growing organic following by 3x in 6 months. Managed content operations using Pardot, WordPress, and A/B testing to optimize campaign performance and improve conversion rates.

Server/Support Staff at Saint John Ale House

June 1, 2019 - August 31, 2021

Coordinated front- and back-of-house operations for a high-volume restaurant, managing 200+ reservations per shift. Resolved guest escalations and trained 6 support staff on service standards.

Student Research Assistant at Envision Saint John: The Regional Growth Agency

September 1, 2018 - January 31, 2019

Supported the Assistant to the CEO with daily tasks and administration while conducting independent research on the economy. Managed the reception desk, operated the switchboard, took meeting notes, and maintained files.