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I’m Leila Lavizadeh, a senior-level content writer and content strategist who enjoys turning complex, technical research into clear, accurate stories people can actually use. My work spans employee benefits and regulated topics, where I translate dense plan language and compliance concepts into plain-language web content, white papers, guides, and email programs. I bring a strategy-first approach—aligning messaging across broker, employer, and executive audiences—while also optimizing for performance through SEO-informed content and paid search. Across enterprise and agency settings, I’ve led end-to-end content programs, collaborated with stakeholders through iterative review cycles, and managed multiple deliverables at once to keep quality and accuracy high.…I’m Leila Lavizadeh, a senior-level content writer and content strategist who enjoys turning complex, technical research into clear, accurate stories people can actually use. My work spans employee benefits and regulated topics, where I translate dense plan language and compliance concepts into plain-language web content, white papers, guides, and email programs. I bring a strategy-first approach—aligning messaging across broker, employer, and executive audiences—while also optimizing for performance through SEO-informed content and paid search. Across enterprise and agency settings, I’ve led end-to-end content programs, collaborated with stakeholders through iterative review cycles, and managed multiple deliverables at once to keep quality and accuracy high.

Leila Lavizadeh

Writer, Copywriter, Content Strategist, +2

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I’m Leila Lavizadeh, a senior-level content writer and content strategist who enjoys turning complex, technical research into clear, accurate stories people can actually use. My work spans employee benefits and regulated topics, where I translate dense plan language and compliance concepts into plain-language web content, white papers, guides, and email programs. I bring a strategy-first approach—aligning messaging across broker, employer, and executive audiences—while also optimizing for performance through SEO-informed content and paid search. Across enterprise and agency settings, I’ve led end-to-end content programs, collaborated with stakeholders through iterative review cycles, and managed multiple deliverables at once to keep quality and accuracy high.…I’m Leila Lavizadeh, a senior-level content writer and content strategist who enjoys turning complex, technical research into clear, accurate stories people can actually use. My work spans employee benefits and regulated topics, where I translate dense plan language and compliance concepts into plain-language web content, white papers, guides, and email programs. I bring a strategy-first approach—aligning messaging across broker, employer, and executive audiences—while also optimizing for performance through SEO-informed content and paid search. Across enterprise and agency settings, I’ve led end-to-end content programs, collaborated with stakeholders through iterative review cycles, and managed multiple deliverables at once to keep quality and accuracy high.

Available to hire

I’m Leila Lavizadeh, a senior-level content writer and content strategist who enjoys turning complex, technical research into clear, accurate stories people can actually use. My work spans employee benefits and regulated topics, where I translate dense plan language and compliance concepts into plain-language web content, white papers, guides, and email programs.

I bring a strategy-first approach—aligning messaging across broker, employer, and executive audiences—while also optimizing for performance through SEO-informed content and paid search. Across enterprise and agency settings, I’ve led end-to-end content programs, collaborated with stakeholders through iterative review cycles, and managed multiple deliverables at once to keep quality and accuracy high.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Level Copywriter & Content Strategist at Amwins Benefits

April 1, 2024 - May 31, 2026

Researched complex benefits and compliance topics and translated findings into accessible narratives for a national brand launch. Adapted writing style and tone across broker, employer, and executive audiences while maintaining consistent brand voice. Produced articles, guides, and reports for an integrated content strategy, including web content, white papers, and email. Wrote and optimized content for SEO, including Google paid search ads and SEO-informed web pages. Collaborated with stakeholders through iterative review cycles as the organization expanded into two new lines of business, ensuring accuracy and clarity for non-expert readers.

Employee Benefits Content Specialist at Businessolver

October 1, 2022 - May 31, 2024

Owned end-to-end content programs for Fortune 100 enterprise accounts, from kickoff through final production. Led strategy conversations to define communication goals and incorporate stakeholder feedback through iterative review cycles. Managed multiple projects and deadlines while maintaining quality and factual accuracy across every deliverable in a fast-paced environment.

Copywriter & Content Strategist at Amwins Connect

March 1, 2018 - October 31, 2022

Translated dense, technical employee benefits plan language into plain-language copy that remained accurate. Built brand credibility through earned media by pitching journalists, securing press placements, and writing press releases tied to industry recognition. Produced content across channels including email, web, ads, and enrollment materials for broker and employer audiences across fully insured and self-funded product lines. Maintained a consistent brand voice across campaigns and collateral.

Senior Editor at California Broker Magazine

March 1, 2010 - September 30, 2018

Researched and wrote original insurance industry articles under deadline, developing cold outreach and source development skills to find strong original angles on insurance and regulatory topics. Led and mentored a team of freelance contributors and direct reports, managing workflows, assignments, and quality standards across issues. Launched and managed a digital newsletter by owning the content calendar and writing original articles. Maintained high editorial standards using AP style and ensuring factual accuracy through deep subject-matter fluency in insurance and regulatory coverage.