This project showcases the development of packaging solutions that combine brand strategy, visual identity, and production feasibility. Each package was designed to strengthen brand recognition while balancing aesthetics, functionality, and manufacturing requirements.

The process included concept development, structural and graphic design, material selection, print production preparation, and close collaboration with production teams to ensure quality and consistency from concept to final execution. The result is a collection of packaging designs that communicate each brand’s identity while delivering effective and engaging consumer experiences.

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This project combines brand design, creative coding, motion design, and custom typography into a modular visual identity system. It includes the development of the Brand Motion System, a browser-based generative animation tool that transforms static brand assets into dynamic visuals through customizable parameters or real-time audio input (FFT).

The project also features the Dots Tool – Visual Code, a procedural graphics application for creating customizable visual elements for videos, images, and GIFs, with MP4 export for streamlined production workflows.

Completing the system, a custom modular typeface was designed based on architectural drawings, using geometric forms and technical linework to create a flexible typographic language that adapts consistently across print, digital, and motion applications.

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This project explores the use of 3D modeling and rendering as an extension of visual identity systems, creating digital assets that strengthen brand recognition across multiple touchpoints. The objective was to translate graphic identity into dimensional forms while preserving the visual language established by the brand.

The process began with an analysis of the identity system, identifying opportunities to reinterpret graphic elements as physical objects. Each model was carefully developed with attention to proportion, materiality, lighting, scalability, and technical feasibility, ensuring both visual consistency and realistic representation.

Once the modeling phase was completed, photorealistic rendering techniques were applied to explore different materials, lighting scenarios, and compositions. The resulting assets provide versatile visual resources suitable for presentations, advertising campaigns, digital experiences, social media, and product visualization.

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Brand Motion System is a browser-based generative motion design tool developed to expand visual identity systems through dynamic and customizable animation. The project was created to bridge branding and motion, enabling designers to transform static identity elements into flexible, responsive visual assets while maintaining consistency across different applications.

The development process began by defining a modular visual system capable of translating the core principles of a brand into motion. The tool was designed with flexibility in mind, allowing designers to establish custom parameters that control the behavior, composition, timing, and movement of graphical elements while preserving the integrity of the identity system.

Built as an interactive web application, the system enables virtually any visual component of a brand to be animated through user-defined variables or real-time audio input using Fast Fourier Transform (FFT) analysis. This creates responsive animations that react dynamically to sound, making the tool suitable for digital campaigns, social media, events, presentations, and audiovisual experiences.

The result is a scalable and highly adaptable motion design system that extends the visual language of a brand beyond static applications. By combining generative design principles, real-time interaction, and customizable controls, the Brand Motion System provides designers with a powerful platform for creating expressive, consistent, and reusable branded animations.

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Inspired by the timeless aesthetics of 1960s lighting design, this project explores the balance between sculptural form, functionality, and materiality. The goal was to reinterpret the visual language of mid-century modern design through a contemporary digital workflow while preserving the simplicity and elegance that define the era.

The development process began with concept sketches and form studies, focusing on proportions, layered geometry, and the relationship between light and shadow. Once the design direction was established, the lamp was carefully modeled in 3D, with particular attention given to construction details, realistic materials, and manufacturing feasibility.

The digital model was refined through multiple iterations, allowing for the evaluation of silhouette, scale, and surface finishes. Metallic materials, subtle textures, and physically accurate lighting were applied to recreate the visual qualities of brushed steel and brass, enhancing the warmth and depth of the piece.
Finally, a series of high-quality photorealistic renders were produced to present the lamp in both studio and lifestyle environments. The final imagery highlights the product’s form, craftsmanship, and atmospheric lighting, showcasing the design as a contemporary interpretation of a classic 1960s table lamp.

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