I'm a Senior Product Designer specializing in SaaS systems, data interfaces, and visual experience. I design scalable product systems and transform complex data into clear interfaces, while elevating products through visual execution and storytelling. I lead end-to-end design across teams, building AI-assisted workflows, design systems, and data-driven insights that improve onboarding, conversion, and user engagement.

Lejla Katina

I'm a Senior Product Designer specializing in SaaS systems, data interfaces, and visual experience. I design scalable product systems and transform complex data into clear interfaces, while elevating products through visual execution and storytelling. I lead end-to-end design across teams, building AI-assisted workflows, design systems, and data-driven insights that improve onboarding, conversion, and user engagement.

Available to hire

I’m a Senior Product Designer specializing in SaaS systems, data interfaces, and visual experience. I design scalable product systems and transform complex data into clear interfaces, while elevating products through visual execution and storytelling. I lead end-to-end design across teams, building AI-assisted workflows, design systems, and data-driven insights that improve onboarding, conversion, and user engagement.

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Language

English
Fluent

Work Experience

Product & Visual Designer at Peau.ai
November 1, 2025 - Present
AI-powered SaaS mobile app for skin analysis and skincare tracking. Designed core mobile features including Dashboard, Reports, Routines and Products; led onboarding redesign increasing completion by ~25%; designed AI face-scan flows and supporting UI improving scan success rate; created metrics dashboards increasing report engagement by ~30%; designed upgrade flows supporting subscription conversion.
Product Designer at OVRLAY
May 1, 2024 - November 1, 2025
SaaS platform for automated data management and 3D creation. Led end-to-end design of MyCollection and Obsphera defining scalable product systems and cross-product interactions; built product flows connecting multiple tools into a unified SaaS ecosystem; introduced AI-assisted workflows, improving speed by ~60%; conducted UX audits reducing bounce rate by ~54%; designed onboarding concepts reducing setup time by ~60%.
Product Designer at Useractive
December 1, 2022 - December 31, 2023
SaaS tools across LegalTech, CRM, and Business Relationship Management. Ensured quarterly design KPIs were met, helping the client reach ARR of 2.8 million; improved workflows and usability across key product areas by reducing objective review time by 60% and task completion time by 75%; enabled easier search and filtering by reducing average document review time by 40%; organized and presented at stakeholder workshops to align with business goals.
UI/UX Designer at Social Explorer
August 1, 2020 - December 31, 2022
Data visualization SaaS platform. Designed data visualization templates for multi-variable maps and charts used by 2.5 million students; simplified complex data reports reducing analysis time by ~30%; designed map analysis features used by Harvard University, Pearson and The New York Times; improved accessibility by aligning with WCAG standards.
Freelance Graphic Designer
May 1, 2018 - August 31, 2020
Designed branding systems and visual assets across digital and print; created branding identities and marketing collateral for clients.
Junior Architect at Entasis Design
March 1, 2015 - May 31, 2018
Worked on residential and interior projects; participated in architectural competitions.

Education

Master's Degree in Architecture at University of Sarajevo
January 11, 2030 - March 27, 2026
Certified Print Designer at IT Academy
January 11, 2030 - March 27, 2026

Qualifications

Certified Print Designer
January 11, 2030 - March 27, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Real Estate & Construction