I'm a marketing professional with a data-driven approach and a design mindset, specializing in integrated campaigns across offline and online channels. I combine strong analytical work with creative execution, coordinating 12+ concurrent projects, leveraging CRM systems, and delivering high-impact content. I am currently pursuing an MBA in Fashion & Luxury at IFA Paris to further bridge strategy, analytics, and brand storytelling.…

Lekha Shreesu Maryi

I'm a marketing professional with a data-driven approach and a design mindset, specializing in integrated campaigns across offline and online channels. I combine strong analytical work with creative execution, coordinating 12+ concurrent projects, leveraging CRM systems, and delivering high-impact content. I am currently pursuing an MBA in Fashion & Luxury at IFA Paris to further bridge strategy, analytics, and brand storytelling.…

Available to hire

I’m a marketing professional with a data-driven approach and a design mindset, specializing in integrated campaigns across offline and online channels. I combine strong analytical work with creative execution, coordinating 12+ concurrent projects, leveraging CRM systems, and delivering high-impact content. I am currently pursuing an MBA in Fashion & Luxury at IFA Paris to further bridge strategy, analytics, and brand storytelling.

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Skills

Experience Level

Adobe Illustrator
Expert
Adobe Photoshop
Expert
Adobe After Effects
Expert
Microsoft Powerpoint
Expert
Microsoft Office
Expert
Microsoft Excel
Expert
Adobe InDesign
Expert
Adobe Premiere Pro
Expert
Figma
Expert
Google Drive
Expert
Data Visualization
Expert
CRM
Expert
Facebook Ads
Expert
Google Ads
Expert
HubSpot
Expert
InVision
Expert
SEO
Expert
SEMrush
Expert
Data Science
Expert
Tableau
Expert
Power BI
Expert
WordPress
Intermediate
SQL
Intermediate
Ahrefs
Intermediate
Moz
Intermediate
Python
Intermediate
R
Intermediate
Salesforce
Intermediate
Screaming Frog
Intermediate
Looker Studio
Intermediate
Shopify
Intermediate
JavaScript
Intermediate
HTML5
Intermediate
CSS
Intermediate
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Language

English
Fluent
Tamil
Fluent
French
Intermediate

Work Experience

Marketing Head at Mount Electronics
June 1, 2024 - June 1, 2025
Data-driven marketing campaigns based on market trends and competitor offerings, leading to a 67% increase in product sales.
Brand Strategist at COLT.CO
July 1, 2023 - August 1, 2025
Assisted with briefing 10+ integrated offline and online campaigns—including paid social, affiliates, search, display, YouTube, and media partnerships—while supporting day-to-day coordination and 5+ internal stakeholders to ensure brand consistency. Coordinated 12+ promotional campaigns and immersive consumer experiences across 8 premium boutiques and pop-ups, driving a 25% increase in brand engagement for Colt.co clients.
Fashion Consultant at Stitch Craft Pvt. Ltd.
January 1, 2023 - May 1, 2024
Briefing 10+ integrated offline and online campaigns—including paid social, affiliates, search, display, YouTube, and media partnerships—while supporting day-to-day coordination and 5+ internal stakeholders to ensure brand consistency.
Marketing Operations Intern at P.S.G Textiles
June 1, 2023 - June 1, 2023
Monitored and analyzed sales performance, market trends, and competitor activities across the manufacturing sector, contributing to 5+ weekly business reports and identifying a 12% growth opportunity in untapped markets.
Freelance Costume Manager at Circus Circus Production / Zing Production
October 1, 2024 - Present
Managed end-to-end production for 20+ client brand projects, resolving complex process queries to ensure 100% client satisfaction and timely asset delivery. Increased qualified client leads by 30% via strategic pitching and provided administrative support to streamline onboarding and project workflows.
Marketing Head at Mount Electronics (Automobiles sector)
June 1, 2024 - June 1, 2025
Led data-driven marketing campaigns based on analysis of market trends and competitor offerings, driving a 67% increase in product sales. Managed full campaign lifecycle by developing content calendars in Meta Planner and delivering post-mortem performance reports to optimize future ad spend by 15%.
Fashion Consultant at Stitch cart Pvt. Ltd. (Fashion Brand)
January 1, 2023 - May 31, 2024
Provided fashion and merchandising consulting, trend analysis, and product briefs to support styling and assortment decisions. Collaborated with cross-functional teams to align product briefs with market opportunities.
Brand Strategist at Colt.co (Creative Marketing firm)
July 1, 2023 - August 31, 2025
Assisted briefing 10+ integrated offline and online campaigns — including paid social, affiliates, search, display, YouTube, and media partnerships — while coordinating with 5+ internal stakeholders to ensure brand consistency. Coordinated 12+ promotional campaigns and immersive consumer experiences across 8 premium boutiques and pop-ups, driving a 25% increase in brand engagement for Colt.co clients.
Freelance Costume Manager at Circus Circus Production - Zing Production
October 1, 2024 - October 31, 2024
Managed end-to-end production for 20+ client brand projects, resolving complex process queries to ensure 100% client satisfaction and timely asset delivery. Increased qualified client leads by 30% via strategic pitching and provided administrative support to streamline client onboarding and project workflow.
Marketing Operations Intern at PSG Textiles
June 1, 2023 - June 30, 2023
Monitored and analyzed sales performance, market trends, and competitor activity across the manufacturing sector. Contributed to 5 weekly business reports sharing regional best practices and identified a 12% growth opportunity in untapped markets.
Freelance Costume Manager at Circus Circus Production (Zing Production)
October 1, 2024 - Present
Managed end-to-end production for 20+ client brand projects, resolving complex process queries to ensure 100% client satisfaction and timely asset delivery. Increased qualified client leads by 30% via strategic pitching and provided administrative support to streamline client onboarding and project workflow.

Education

MBA in Fashion and Luxury at IFAPARIS
January 1, 2025 - January 1, 2027
B.Des in Fashion Design at Hindustan University
January 1, 2021 - January 1, 2025
MBA at IFA Paris
January 1, 2025 - December 31, 2027
B.Des in Fashion Design at Hindustan University
January 1, 2021 - December 31, 2025
MBA at IFA Paris
January 1, 2025 - January 1, 2027
Bachelor of Design (B.Des) in Fashion Design at Hindustan University
January 11, 2030 - January 17, 2026
Higher Secondary Certificate at St. Johns Matriculation Higher Secondary School
January 11, 2030 - January 17, 2026

Qualifications

MBA in Fashion and Luxury
January 1, 2025 - January 1, 2027
B.Des in Fashion Design
January 1, 2021 - January 1, 2025
CGPA 9.4
January 11, 2030 - January 17, 2026
Operations & Supply Chain, Retail & Client Experience Certification
January 1, 2025 - January 17, 2026

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Other, Manufacturing, Consumer Goods

Skills

Experience Level

Adobe Illustrator
Expert
Adobe Photoshop
Expert
Adobe After Effects
Expert
Microsoft Powerpoint
Expert
Microsoft Office
Expert
Microsoft Excel
Expert
Adobe InDesign
Expert
Adobe Premiere Pro
Expert
Figma
Expert
Google Drive
Expert
Data Visualization
Expert
CRM
Expert
Facebook Ads
Expert
Google Ads
Expert
HubSpot
Expert
InVision
Expert
SEO
Expert
SEMrush
Expert
Data Science
Expert
Tableau
Expert
Power BI
Expert
WordPress
Intermediate
SQL
Intermediate
Ahrefs
Intermediate
Moz
Intermediate
Python
Intermediate
R
Intermediate
Salesforce
Intermediate
Screaming Frog
Intermediate
Looker Studio
Intermediate
Shopify
Intermediate
JavaScript
Intermediate
HTML5
Intermediate
CSS
Intermediate
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