Laura Elizabeth Allen

Crafted marketing collateral for IW G's child brands (Regus, Spaces, Signature); collaborated with the creative director to conceptualize 3D visualisations for space marketing; produced animated HTML5 and GIF files for local marketing initiatives using Adobe Photoshop and Google Web Designer; developed marketing materials for print and digital platforms using Adobe Illustrator, Photoshop, and InDesign; sourced and edited stock imagery for new office promotional content.

Designed up to 10 exhibition stands daily, enhancing client retention and fostering repeat engagements. Transformed bespoke brief concepts into modular stand solutions, preserving the impact of custom designs. Generated proposal graphics with speed and efficiency using Adobe Photoshop, adhering to brand guidelines. Prepared print-ready graphics from client-provided files using Adobe Illustrator. Produced 3D visualisations for client approval of graphic and stand designs prior to production, minimising reprinting costs through error reduction. Managed design and studio team tasks, facilitating rapid project turnaround in a small team. Contributed to asset creation for social media, including mock-up designs and artwork.

Using SketchUp to create 3D proposal models of exhibition stands and building models for warehouse crews; producing proposal graphics in Photoshop; creating print-ready graphics from client files in Illustrator; generating visuals using client graphics on 3D models; creating artwork for branding and 3D example models; assisting with social media posts.