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Hi, I'm Lena Lechthaler, a digital marketing expert with a focus on campaign planning, copywriting, content and newsletter marketing. I bring a multilingual background and a passion for language to create engaging campaigns that resonate across borders. I have worked across Austria, Italy and Spain, in roles spanning email & newsletter marketing, SEO, social media and editorial work. My approach blends strategy with hands-on execution, grounded in studies in Germanistik, Communications and Digital Marketing.…Hi, I'm Lena Lechthaler, a digital marketing expert with a focus on campaign planning, copywriting, content and newsletter marketing. I bring a multilingual background and a passion for language to create engaging campaigns that resonate across borders. I have worked across Austria, Italy and Spain, in roles spanning email & newsletter marketing, SEO, social media and editorial work. My approach blends strategy with hands-on execution, grounded in studies in Germanistik, Communications and Digital Marketing.

Lena Lechthaler

Digital Marketer, Copywriter, Content Strategist, +5

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Hi, I'm Lena Lechthaler, a digital marketing expert with a focus on campaign planning, copywriting, content and newsletter marketing. I bring a multilingual background and a passion for language to create engaging campaigns that resonate across borders. I have worked across Austria, Italy and Spain, in roles spanning email & newsletter marketing, SEO, social media and editorial work. My approach blends strategy with hands-on execution, grounded in studies in Germanistik, Communications and Digital Marketing.…Hi, I'm Lena Lechthaler, a digital marketing expert with a focus on campaign planning, copywriting, content and newsletter marketing. I bring a multilingual background and a passion for language to create engaging campaigns that resonate across borders. I have worked across Austria, Italy and Spain, in roles spanning email & newsletter marketing, SEO, social media and editorial work. My approach blends strategy with hands-on execution, grounded in studies in Germanistik, Communications and Digital Marketing.

Available to hire

Hi, I’m Lena Lechthaler, a digital marketing expert with a focus on campaign planning, copywriting, content and newsletter marketing. I bring a multilingual background and a passion for language to create engaging campaigns that resonate across borders.

I have worked across Austria, Italy and Spain, in roles spanning email & newsletter marketing, SEO, social media and editorial work. My approach blends strategy with hands-on execution, grounded in studies in Germanistik, Communications and Digital Marketing.

Skills

Email Marketing

Copywriting

SEO

Experience Level

Email Marketing

Expert

Copywriting

Expert

SEO

Expert

Language

German

Fluent

English

Advanced

Italian

Intermediate

Spanish; Castilian

Advanced

Work Experience

Digital Marketing Manager at HEAD SPORT GmbH

February 1, 2023 - July 31, 2025

Campaign planning & strategy; Email/Newsletter Marketing; Social Media Marketing & Community Management; Copywriting & Translation; SEO & Content Management

Content Manager at First Avenue GmbH

July 1, 2019 - July 1, 2021

Italy content management; Copywriting, translation & SEO; Email/Newsletter marketing; Social Media Marketing; Customer support & coaching (B2B + B2C)

Digital Marketing Manager at SIMPLON Fahrrad HmbH

February 15, 2025 - July 31, 2025

Campaign Planning; Email/Newsletter Marketing (B2B + B2C); Copywriting & Translation; SEO & Content Management, Social Media, Community Mangement

Editor & Journalist Hobbyist at Audio Vision Lechthaler

January 1, 2015 - December 31, 2022

Research, interviewing, editing, scriptwriting; Projects: Documentaries; Editorial internships in radio, TV, online & print media