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I'm Lena Lechthaler, a digital marketing expert with a focus on campaign planning, copywriting, content, and newsletter marketing. I love turning ideas into clear, results-driven campaigns that resonate with audiences. With a background in German language and communication studies, I bring linguistic precision and cross-cultural collaboration to marketing teams, shaping engaging content and strategic campaigns across B2B and B2C contexts.…I'm Lena Lechthaler, a digital marketing expert with a focus on campaign planning, copywriting, content, and newsletter marketing. I love turning ideas into clear, results-driven campaigns that resonate with audiences. With a background in German language and communication studies, I bring linguistic precision and cross-cultural collaboration to marketing teams, shaping engaging content and strategic campaigns across B2B and B2C contexts.

Lena Lechthaler

Digital Marketer, Copywriter, Content Strategist, +6

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I'm Lena Lechthaler, a digital marketing expert with a focus on campaign planning, copywriting, content, and newsletter marketing. I love turning ideas into clear, results-driven campaigns that resonate with audiences. With a background in German language and communication studies, I bring linguistic precision and cross-cultural collaboration to marketing teams, shaping engaging content and strategic campaigns across B2B and B2C contexts.…I'm Lena Lechthaler, a digital marketing expert with a focus on campaign planning, copywriting, content, and newsletter marketing. I love turning ideas into clear, results-driven campaigns that resonate with audiences. With a background in German language and communication studies, I bring linguistic precision and cross-cultural collaboration to marketing teams, shaping engaging content and strategic campaigns across B2B and B2C contexts.

Available to hire

I’m Lena Lechthaler, a digital marketing expert with a focus on campaign planning, copywriting, content, and newsletter marketing. I love turning ideas into clear, results-driven campaigns that resonate with audiences.

With a background in German language and communication studies, I bring linguistic precision and cross-cultural collaboration to marketing teams, shaping engaging content and strategic campaigns across B2B and B2C contexts.

Skills

Email Marketing

Copywriting

SEO

Experience Level

Email Marketing

Expert

Copywriting

Expert

SEO

Expert

Language

German

Fluent

English

Advanced

Italian

Advanced

Spanish; Castilian

Advanced

Work Experience

Digital Marketing Manager at HEAD SPORT GmbH

February 1, 2023 - July 31, 2025

Campaign planning & strategy; Email/Newsletter Marketing; Social Media Marketing & Community Management; Copywriting & Translation; SEO & Content Management

Content Manager at First Avenue GmbH

July 1, 2019 - July 1, 2021

Italy content management; Copywriting, translation & SEO; Email/Newsletter marketing; Social Media Marketing; Customer support & coaching (B2B + B2C)

Digital Marketing Manager at SIMPLON Fahrrad HmbH

February 15, 2025 - July 31, 2025

Campaign Planning; Email/Newsletter Marketing (B2B + B2C); Copywriting & Translation; SEO & Content Management, Social Media, Community Mangement

Editor & Journalist Hobbyist at Audio Vision Lechthaler

January 1, 2015 - December 31, 2022

Research, interviewing, editing, scriptwriting; Projects: Documentaries; Editorial internships in radio, TV, online & print media

Digital Marketing Manager at Group First Avenue GmbH

February 1, 2023 - Present

Campaign planning and strategy, email/newsletter marketing (B2B + B2C), social media marketing and community management, copywriting and translation, SEO and content management; editorial work and journalism.