Creative professional specialized in digital and social-first campaigns, with experience directing Instagram content and building all-media creative solutions for global brands. Skilled in concept development, creative strategy, production direction, analytics-driven planning, and copy/visual ideation across PR/media, web, apps, and cross-media advertising.…

OKAMOTO LENA

Creative professional specialized in digital and social-first campaigns, with experience directing Instagram content and building all-media creative solutions for global brands. Skilled in concept development, creative strategy, production direction, analytics-driven planning, and copy/visual ideation across PR/media, web, apps, and cross-media advertising.…

Available to hire

Creative professional specialized in digital and social-first campaigns, with experience directing Instagram content and building all-media creative solutions for global brands.

Skilled in concept development, creative strategy, production direction, analytics-driven planning, and copy/visual ideation across PR/media, web, apps, and cross-media advertising.

See more

Language

Japanese
Fluent

Work Experience

Instagram Creative Director (freelance member) at TOYOTA Motor Corporation
August 1, 2018 - August 31, 2019
Created creative strategy and directed production of creative content for global SNS pages, primarily Instagram. Provided creative direction for content shooting, selected materials for page output including regular posts, Stories, and IGTV.
Creative Planner (freelance member) at boxx (creative team)
October 1, 2015 - Present
Developed concept ideas and creative solutions (visual and copywriting) for all-media advertising for Google Japan OK Google app and Uber Eats. Covered campaign concepts and execution for TV spots, TrueView, and SNS share-oriented campaigns, including promotion collaboration events.
Account executive at I&S BBDO
April 1, 2015 - June 30, 2015
Worked across digital media within cross-media campaigns for Visa Worldwide. Led digital PR/media projects to build brand awareness, including website solutions designed to drive traffic to client sites.
Creative producer, Integrated Producing Dept. at Spicebox, inc. (Hakuhodo group digital agency)
April 1, 2014 - March 31, 2015
Produced and developed integrated digital campaigns across websites, applications, web movies, viral movies, banners, and social media, as well as cross-media projects with traditional media. Delivered concepts and implemented production processes for international and domestic clients (e.g., Walt Disney Japan, Japan Railways, Lumine, Ajinomoto, Koikeya, Kose, Dolce&Gabbana). Created smartphone app concepts with outcomes including 27,000+ organic active users daily. Implemented web analytics for planning and reporting (traffic by period/campaign). Worked on Social Media Optimization to grow a coffee brand fanbase to 40,000 in one month, and developed creative strategies to expand brand fans. Offered website solutions for preferred traffic direction and prepared creative proposition materials and prototypes.
Copywriter (internship), Disruption Lab at TBWA/HAKUHODO
September 1, 2013 - November 30, 2013
Created concept ideas and copy including tag lines, slogans, and commercial text for all-media advertising for domestic and international clients.

Education

Masters in Education (International Students Communication) at University of Tokyo
April 1, 2008 - March 31, 2014
PhD in Education (completed program without a degree) at University of Tokyo
April 1, 2014 - January 1, 2014
Ogilvy&Mather Japan creative school (highest grades on the course) at Ogilvy&Mather Japan
September 1, 2012 - January 31, 2013
Bachelor of Regional Studies at Novosibirsk State Technical University
July 1, 2002 - July 1, 2007

Qualifications

Japanese Language Proficiency Test Level 1
January 1, 2007 - July 16, 2026
POP Advertising Creator Proficiency Test Level 1
January 1, 2012 - July 16, 2026
Senden Kaigi Creative Direction Course
January 1, 2012 - July 16, 2026

Industry Experience

Education, Media & Entertainment, Professional Services
    Walt Disney Japan

    Produced and developed integrated digital campaigns across websites, applications, web movies, viral movies, banners, and social media, as well as cross-media projects with traditional media. Delivered concepts and implemented production processes.

    Visa Worldwide

    Worked across digital media within cross-media campaigns for Visa Worldwide. Led digital PR/media projects to build brand awareness, including website solutions designed to drive traffic to client sites.

    Uber Eats in Japan

    Developed concept ideas and creative solutions (visual and copywriting) for all-media advertising. Covered campaign concepts and execution for TV spots, TrueView, and SNS share-oriented campaigns, including promotion collaboration events.

    Google Japan OK Google app

    Developed concept ideas and creative solutions (visual and copywriting) for all-media advertising. Covered campaign concepts and execution for TV spots, TrueView, and SNS share-oriented campaigns, including promotion collaboration events.

    TOYOTA Motor Corporation

    Created creative strategy and directed production of creative content for global SNS pages, primarily Instagram. Provided creative direction for content shooting, selected materials for page output including regular posts, Stories, and IGTV.