Motivated and results-oriented digital marketer with a Diploma in ICT and practical experience in digital marketing, content creation, social media management, SEO, and front-end web development. Skilled in developing marketing strategies, improving online visibility, and leveraging AI tools to support growth.
Experienced in running and optimizing marketing activities such as social media campaigns, SEO audits and content strategy, and Google Business Profile optimization. Background also includes ICT support and training, with a strong interest in data analytics, technology innovation, and building effective digital experiences.
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Designed and planned a comprehensive 30-day social media marketing campaign aimed at increasing brand awareness, customer engagement, and online sales for Nailiapu boutique.
The project included developing a content calendar, creating engaging Canva graphics, writing persuasive captions with relevant hashtags, and recommending the best posting schedule for Facebook and Instagram.
The strategy also incorporated audience targeting, promotional campaigns, and key performance indicators (KPIs) to measure success.
My Responsibilities:
-Conducted audience research.
-Created a 30-day content calendar.
-Designed social media graphics using Canva.
-Wrote engaging captions and calls to action.
-Researched relevant hashtags.
-Developed a basic content strategy.
-Defined campaign goals and success metrics.
Tools Used:
-Canva
-Meta Business Suite
-ChatGPT
-Google Docs
-Google Sheets
Outcomes:
-Increased brand awareness.
-Higher audience engagement.
-Growth in followers.
-Increased inquiries and product sales.
-Improved customer interaction through social media
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