I’m a Social Media Marketing & Digital Strategy Specialist with 4+ years of experience helping brands grow through strategic content, audience engagement, and data-driven campaigns. I specialize in creating high-performing social content, managing online communities, and optimizing customer journeys that convert followers into loyal customers. With a background across SaaS platforms, marketing agencies, and operations, I combine creative execution with analytics, automation, and workflow optimization to drive measurable business results.

Lenezia Koeries

I’m a Social Media Marketing & Digital Strategy Specialist with 4+ years of experience helping brands grow through strategic content, audience engagement, and data-driven campaigns. I specialize in creating high-performing social content, managing online communities, and optimizing customer journeys that convert followers into loyal customers. With a background across SaaS platforms, marketing agencies, and operations, I combine creative execution with analytics, automation, and workflow optimization to drive measurable business results.

Available to hire

I’m a Social Media Marketing & Digital Strategy Specialist with 4+ years of experience helping brands grow through strategic content, audience engagement, and data-driven campaigns. I specialize in creating high-performing social content, managing online communities, and optimizing customer journeys that convert followers into loyal customers.

With a background across SaaS platforms, marketing agencies, and operations, I combine creative execution with analytics, automation, and workflow optimization to drive measurable business results.

See more

Language

English
Fluent
Afrikaans
Fluent

Work Experience

Junior Customer Care Consultant at Artfundi
April 1, 2024 - March 31, 2025
Delivered front-line SaaS customer and technical support. Managed Jira tickets, assisting developers with troubleshooting. Escalated bugs and feature requests to product teams. Built email automation workflows in Brevo. Improved user retention through structured onboarding. Compiled analytics reports to inform UX and marketing decisions.
Operations & Digital Marketing Intern
December 1, 2023 - March 31, 2024
Supported the Product Owner with daily operations. Assisted with content planning, admin workflows, and communications. Conducted competitor and industry research.
Junior Social Media Manager at Innovation Digital Marketing Agency
May 1, 2022 - August 31, 2023
Created monthly content strategies for multiple brands. Managed scheduling, community management, and reporting. Collaborated with design and copy teams. Delivered performance dashboards using DashThis.
Social Media Intern at Innovation Digital Marketing Agency
March 1, 2021 - May 31, 2022
Designed content in Canva. Managed posting and caption writing. Performed hashtag and trend research. Assisted with email marketing campaign setup.
Floor Assistant at Pep Stores
January 1, 2019 - December 31, 2021
Delivered customer service and assisted with merchandising. Supported cashier operations and stock management.

Education

Diploma in Marketing at Cape Peninsula University of Technology
January 11, 2030 - March 2, 2026
Digital Marketing Certificate at Red & Yellow
January 1, 2023 - March 2, 2026
Social Media Marketing at Udemy
January 1, 2022 - March 2, 2026
Meta Social Media Management at Coursera
January 1, 2025 - March 2, 2026
Project Management at Afri Training
January 1, 2021 - December 31, 2022

Qualifications

TEFL (120 Hours)
June 9, 2025 - June 17, 2025
Digital Marketing Certificate
February 1, 2023 - March 2, 2023
Meta Social Media Management – Coursera
January 1, 2025 - February 4, 2025
Project Management – Afri Training
January 1, 2021 - December 31, 2022
Marketing Diploma
February 1, 2018 - December 1, 2021

Industry Experience

Software & Internet, Professional Services, Other
    paper Creative Portfolio
    This portolio showcase my creative journey as a social media manager freelancer.