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Innovative, passionate and growth-focused CRO lead with experience on both agency and client side across international startups, SME’s and ASX listed businesses. I've spent over 20 years in CRO and 3+ years teaching and coaching marketing to businesses.…

Lenny Manor

Growth Marketer, Digital Marketer, Marketing Strategist, +2

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Innovative, passionate and growth-focused CRO lead with experience on both agency and client side across international startups, SME’s and ASX listed businesses. I've spent over 20 years in CRO and 3+ years teaching and coaching marketing to businesses.…

Available to hire

Innovative, passionate and growth-focused CRO lead with experience on both agency and client side across international startups, SME’s and ASX listed businesses.
I’ve spent over 20 years in CRO and 3+ years teaching and coaching marketing to businesses.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Coordinator at Space Ads Pty Ltd

June 30, 2010 - June 30, 2010

Established digital marketing best practices, policies and procedures; identified, drove and managed digital business development opportunities across Melbourne while providing full reporting back to investors and business stakeholders. Led digital product management aspects including mobile, social and SEO strategies to boost traffic and online conversions; managed vendor relationships; signed major contracts with L’Oréal and AirAsia.

Digital Marketing & Optimisation Manager at Find Media

September 30, 2015 - September 30, 2015

Developed and executed digital marketing strategy including SEO, SEM, social, CRO/UX to grow memberships/subscriptions. Analyzed business data to identify gaps and opportunities, drove growth initiatives, and reported performance against targets.

Conversion Rate Optimisation Specialist at Freelance / Agency Contracts

January 1, 2017 - January 1, 2017

Led CRO strategy and implementation, produced detailed CRO reports, gathered qualitative and quantitative data to generate actionable insights, managed internal stakeholders and resources, and presented findings to clients and their teams.

Senior Digital Strategist & Head of Conversion Rate Optimisation

January 1, 2014 - November 9, 2025

Led the CRO function end-to-end within a Melbourne-based digital marketing agency, including client needs workshopping, journey mapping, strategy development and ongoing management. Responsible for incremental improvements in client conversion rates and ROI, with a focus on long-term business value.

Digital Manager at Sensor Dynamics

October 31, 2015 - October 31, 2015

Led and owned the digital B2B product offering, established future digital framework, customer journey and digital marketing roadmap. Aligned digital strategies to business objectives and improved lead generation and engagement.

Head of Digital Optimisation (Contract) at Kapten & Son

April 30, 2016 - April 30, 2016

Europe’s fastest-growing watch retailer; developed digital marketing foundation and future strategy for Australia and New Zealand with a focus on ROI and lifecycle value across multiple traffic channels.

Digital Channel Manager (Financial Services) at McMillan Shakespeare

January 31, 2018 - January 31, 2018

Managed the digital product roadmap and prioritisation; influenced strategy across key projects; primary contact for seven retail products spanning consumer finance, warranties, insurance, car sales, aggregation and money management. Achievements included improving search campaign CTRs by up to 750% and developing an across-channel marketing strategy.

Lead Instructor – Growth Marketing Courses at AcademyXi

December 31, 2019 - December 31, 2019

Taught practical growth marketing courses to individuals and companies, mentoring students with varying skill levels. Developed 10-week course material covering product-market fit, acquisition channels, testing ideas, CRO/UX, data analytics, and growth hacks; delivered multiple cohorts and bootcamps.

Product Owner (Lending) at Nimble

April 30, 2020 - April 30, 2020

Led inception workshops, created detailed customer journey maps, worked with 3rd party providers, and drove backlogs, sprint planning, and governance. Focused on cross-functional alignment across CX, integrations, operations and technology. Achievements include launching personal loan products and optimizing conversion for new and returning users.