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I am a digital strategist with 8+ years leading award-winning social media campaigns across government, lifestyle, and commercial brands. I build viral communities, drive multicultural engagement, and blend storytelling with platform-native content. I am bilingual (English/Spanish) with intermediary French, AI-savvy, and experienced in crafting inclusive messaging that resonates with real audiences. I have a track record managing influencer partnerships, scaling organic growth, and launching high-impact digital campaigns from the ground up.…I am a digital strategist with 8+ years leading award-winning social media campaigns across government, lifestyle, and commercial brands. I build viral communities, drive multicultural engagement, and blend storytelling with platform-native content. I am bilingual (English/Spanish) with intermediary French, AI-savvy, and experienced in crafting inclusive messaging that resonates with real audiences. I have a track record managing influencer partnerships, scaling organic growth, and launching high-impact digital campaigns from the ground up.

Leonardo Beltran

Social Media Manager, Marketing Strategist, Brand Strategist, +3

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I am a digital strategist with 8+ years leading award-winning social media campaigns across government, lifestyle, and commercial brands. I build viral communities, drive multicultural engagement, and blend storytelling with platform-native content. I am bilingual (English/Spanish) with intermediary French, AI-savvy, and experienced in crafting inclusive messaging that resonates with real audiences. I have a track record managing influencer partnerships, scaling organic growth, and launching high-impact digital campaigns from the ground up.…I am a digital strategist with 8+ years leading award-winning social media campaigns across government, lifestyle, and commercial brands. I build viral communities, drive multicultural engagement, and blend storytelling with platform-native content. I am bilingual (English/Spanish) with intermediary French, AI-savvy, and experienced in crafting inclusive messaging that resonates with real audiences. I have a track record managing influencer partnerships, scaling organic growth, and launching high-impact digital campaigns from the ground up.

Available to hire

I am a digital strategist with 8+ years leading award-winning social media campaigns across government, lifestyle, and commercial brands. I build viral communities, drive multicultural engagement, and blend storytelling with platform-native content.

I am bilingual (English/Spanish) with intermediary French, AI-savvy, and experienced in crafting inclusive messaging that resonates with real audiences. I have a track record managing influencer partnerships, scaling organic growth, and launching high-impact digital campaigns from the ground up.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Advanced

Work Experience

Senior Digital Marketing & Social Media Strategist at Identika LLC

May 1, 2021 - Present

Led paid and organic multi-platform social media campaigns for over 15 clients, boosting engagement by up to 35% month-over-month. Integrated AI tools such as ChatGPT, MidJourney, and DALL-E to produce professional visuals and copy aligned with brand voice. Optimized campaign performance using Meta Business Suite, GA4, and Sprout Social to reduce cost per lead and enhance conversions. Collaborated with various teams to maintain branding consistency across social media, webinars, and promotions. Successfully led the promotion of health-related webinars, increasing attendance by more than 68% compared to previous campaigns.

Social Media Strategist at Identika LLC

May 1, 2021 - August 14, 2025

Directed paid and organic influencer campaigns for brands like Red Bull and Razor USA, achieving over 110 million video views and lowering cost-per-acquisition. Developed platform-specific strategies for Instagram, TikTok, and Facebook, driving 30% month-over-month engagement growth and sustained follower increases. Grew the @MexicoDestinations account from zero to over 580,000 followers by deploying performance-based content strategies that boosted engagement rates by 142% and generated leads for travel partners.

User Experience (UX) Junior Associate at A PR

January 1, 2019 - August 14, 2025

Created B2B user personas and journey maps to inform targeted social media and email marketing campaigns. Conducted UX research to refine content strategies and audience targeting, leading to improved click-through rates for professional service clients.

Senior Social Media & Digital Strategist at Identika LLC

May 1, 2021 - Present

Led strategy and creative for statewide and national digital campaigns across Instagram, TikTok, Facebook, and YouTube, earning 300M+ impressions and multiple Davey Awards. Built 15K+ follower communities for health, climate, and sustainability initiatives; produced content with individual reach of 200K+ views. Developed bilingual and multicultural campaigns using AI tools to streamline content and messaging across English and Spanish. Managed influencer partnerships for talent including Robbie Maddison, achieving 190K+ new followers and 110M+ views on Instagram Reels. Scaled owned brand channels and supported growth strategy for client accounts, expanding reach across diverse audiences.

Social Media Strategist at Identika LLC

May 1, 2021 - October 16, 2025

Built and scaled large online communities from scratch, including @MexicoDestinations (600K+), Adoro Mi Casa (260K+), and Fuck College (70K+). Designed engagement-forward strategies across TikTok, Instagram, YouTube, and Facebook to drive reach, interaction, and retention. Ran influencer partnerships for Red Bull and Razor USA, aligning creative with platform algorithms to maximize visibility and performance. Fostered strong audience relationships through bilingual moderation, UGC campaigns, and consistent community interaction.

UX Junior Associate

January 1, 2019 - October 16, 2025

Conducted audience and social listening research to inform brand positioning and digital content strategies. Developed UX-driven content frameworks to improve clarity, navigation, and user engagement across websites and campaigns. Collaborated with developers, designers, and marketing teams to ensure cohesive messaging and optimized customer journeys.

Social Media Strategist at Identika LLC

January 1, 2019 - May 1, 2021

Built and scaled large online communities from scratch, including @MexicoDestinations (600K+), Adoro Mi Casa (260K+), and Fuck College (70K+), using trend-driven, bilingual content and organic growth tactics. Designed engagement-forward strategies across TikTok, Instagram, YouTube, and Facebook to drive reach, interaction, and retention. Ran influencer partnerships for Red Bull and Razor USA, aligning creative with platform algorithms to maximize visibility and performance. Fostered strong audience relationships through bilingual moderation, UGC campaigns, and consistent community interaction.

UX Junior Associate at A PR

January 1, 2017 - January 1, 2019