Leonardo Beltran

Built and scaled large online communities from scratch, including @MexicoDestinations (600K+), Adoro Mi Casa (260K+), and Fuck College (70K+). Designed engagement-forward strategies across TikTok, Instagram, YouTube, and Facebook to drive reach, interaction, and retention. Ran influencer partnerships for Red Bull and Razor USA, aligning creative with platform algorithms to maximize visibility and performance. Fostered strong audience relationships through bilingual moderation, UGC campaigns, and consistent community interaction.

Led strategy and creative for statewide and national digital campaigns across Instagram, TikTok, Facebook, and YouTube, earning 300M+ impressions and multiple Davey Awards. Built 15K+ follower communities for health, climate, and sustainability initiatives; produced content with individual reach of 200K+ views. Developed bilingual and multicultural campaigns using AI tools to streamline content and messaging across English and Spanish. Managed influencer partnerships for talent including Robbie Maddison, achieving 190K+ new followers and 110M+ views on Instagram Reels. Scaled owned brand channels and supported growth strategy for client accounts, expanding reach across diverse audiences.

Directed paid and organic influencer campaigns for brands like Red Bull and Razor USA, achieving over 110 million video views and lowering cost-per-acquisition. Developed platform-specific strategies for Instagram, TikTok, and Facebook, driving 30% month-over-month engagement growth and sustained follower increases. Grew the @MexicoDestinations account from zero to over 580,000 followers by deploying performance-based content strategies that boosted engagement rates by 142% and generated leads for travel partners.