Dear reader, my name is Leo Jennings, a Digital Economy master’s student at WU Vienna with a strong background in social media, content creation and idea generation. I manage and produce Instagram content for myself, but even more so alongside my partner, who runs a growing social media business, and who has 35,000 followers. Together, we’ve created reels that have reached more than 35 million views, giving me real insight into what captures attention, how to structure high-retention content, and how to build trust through consistent storytelling. I’ve also supported my mother’s company with website updates and online communication, which helped me develop a solid understanding of digital organisation, clarity and user experience. A big part of who I am comes from the people around me. I live with my partner, one of the strongest women I know , who is relentlessly building her own brand. My mother is an entrepreneur, and my two older sisters are incredibly accomplished in their own fields. Growing up and living around such driven women has shaped my work ethic, empathy, creativity and the way I communicate. I’m proactive, organised, and genuinely enjoy helping others grow their online presence. Instagram is a platform I understand naturally, both creatively and strategically, strengthened further by the theoretical foundation from my bachelor’s and master’s degrees.…Dear reader, my name is Leo Jennings, a Digital Economy master’s student at WU Vienna with a strong background in social media, content creation and idea generation. I manage and produce Instagram content for myself, but even more so alongside my partner, who runs a growing social media business, and who has 35,000 followers. Together, we’ve created reels that have reached more than 35 million views, giving me real insight into what captures attention, how to structure high-retention content, and how to build trust through consistent storytelling. I’ve also supported my mother’s company with website updates and online communication, which helped me develop a solid understanding of digital organisation, clarity and user experience. A big part of who I am comes from the people around me. I live with my partner, one of the strongest women I know , who is relentlessly building her own brand. My mother is an entrepreneur, and my two older sisters are incredibly accomplished in their own fields. Growing up and living around such driven women has shaped my work ethic, empathy, creativity and the way I communicate. I’m proactive, organised, and genuinely enjoy helping others grow their online presence. Instagram is a platform I understand naturally, both creatively and strategically, strengthened further by the theoretical foundation from my bachelor’s and master’s degrees.WWWW…