Contract for SEO, GEO, AIO, and CRO services; manages content and on-page optimization; improved search rankings (25 to 16) for 1500+ keywords; increased conversions from 1% to 10.5% using Zoho Pagesense; led a writers team; adhered to AP-style guidelines and attorney advertising compliance; implemented AI-driven strategies for content and search positioning; moved importance of pages in ChatGPT/Perplexity/Gemini contexts; built an in-house AI content generation platform with the development team.

Senior Technical SEO Specialist / Technical SEO Consultant at Centaur Consulting Group

January 1, 2021 - December 31, 2024

Provided SEO consulting for multiple clients; white-label SEO; set up Google Analytics for numerous clients; managed content teams to produce SEO-optimized content; executed growth-hacking strategies to improve rankings and conversions; implemented AI-driven keyword research, content gap analysis, and metadata improvements; migrated client sites to headless CMS; improved Core Web Vitals and Page Experience factors; led projects to enhance website performance and fix technical SEO issues.

Senior Technical SEO Specialist at Freedom Forever

January 1, 2018 - December 31, 2021

Led SEO/content strategy for a New Zealand-based retail electricity broker and a Texas provider; implemented GA tracking and landing page optimization; coordinated with legal to ensure compliance; enhanced lead generation and conversions; created and documented advanced topics (e.g., 'Solar Academy') to educate on solar systems; worked with legal to protect liability and optimize web copy.

SEO Content Manager at Life Ionizers

January 1, 2010 - December 31, 2018

Developed SEO-friendly content for blogs, landing pages, publications, eBooks, emails, and other content (over 400 articles); managed outsourced content providers and ensured BBB compliance; optimized medical/health/wellness products on Shopify and WordPress; created social media content; analyzed site performance to capitalize on keyword opportunities; optimized WordPress blogs and Shopify stores; oversaw ebook/lead magnet creation and landing pages.

Technical SEO Consultant / Content Manager at Top Class Actions LLC

January 1, 2025 - Present

Contract for SEO, GEO, AIO, and CRO services. Performs content management, SEO, and conversion-rate optimization. Collaborates with development and product teams to improve site performance and search visibility.

SEO Consultant at Centaur Consulting Group

January 1, 2021 - January 1, 2024

Provided SEO consulting for multiple clients; set up Google Analytics for multiple clients; produced SEO-optimized content; conducted AI-driven keyword research, content gap analysis, and metadata improvements; improved rankings and conversions; migrated sites to headless CMS; led teams of writers; improved Core Web Vitals and page experience; addressed technical SEO issues.