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Senior Direct Response Copywriter and Creative Strategist. I specialize in writing high-converting copy for VSLs, ads, emails, landing pages, and sales pages for DTC brands, e-commerce, nutraceuticals, SaaS & Apps, and info-product launches and evergreen funnels. I craft launch and evergreen campaigns, develop enduring brand narratives, and build funnel ecosystems that align messaging with performance data. I partner with product, design, and media teams to turn ideas into measurable results, using storytelling, structured frameworks, and hands-on collaboration.…Senior Direct Response Copywriter and Creative Strategist. I specialize in writing high-converting copy for VSLs, ads, emails, landing pages, and sales pages for DTC brands, e-commerce, nutraceuticals, SaaS & Apps, and info-product launches and evergreen funnels. I craft launch and evergreen campaigns, develop enduring brand narratives, and build funnel ecosystems that align messaging with performance data. I partner with product, design, and media teams to turn ideas into measurable results, using storytelling, structured frameworks, and hands-on collaboration.

Leonardo Elidio Ferreira Vieira

Copywriter, Creative Director, Content Strategist, +2

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Senior Direct Response Copywriter and Creative Strategist. I specialize in writing high-converting copy for VSLs, ads, emails, landing pages, and sales pages for DTC brands, e-commerce, nutraceuticals, SaaS & Apps, and info-product launches and evergreen funnels. I craft launch and evergreen campaigns, develop enduring brand narratives, and build funnel ecosystems that align messaging with performance data. I partner with product, design, and media teams to turn ideas into measurable results, using storytelling, structured frameworks, and hands-on collaboration.…Senior Direct Response Copywriter and Creative Strategist. I specialize in writing high-converting copy for VSLs, ads, emails, landing pages, and sales pages for DTC brands, e-commerce, nutraceuticals, SaaS & Apps, and info-product launches and evergreen funnels. I craft launch and evergreen campaigns, develop enduring brand narratives, and build funnel ecosystems that align messaging with performance data. I partner with product, design, and media teams to turn ideas into measurable results, using storytelling, structured frameworks, and hands-on collaboration.

Available to hire

Senior Direct Response Copywriter and Creative Strategist. I specialize in writing high-converting copy for VSLs, ads, emails, landing pages, and sales pages for DTC brands, e-commerce, nutraceuticals, SaaS & Apps, and info-product launches and evergreen funnels.

I craft launch and evergreen campaigns, develop enduring brand narratives, and build funnel ecosystems that align messaging with performance data. I partner with product, design, and media teams to turn ideas into measurable results, using storytelling, structured frameworks, and hands-on collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Mid-Level Launch & Evergreen Copywriter at Grupo Dádiva (Health & Business Experts)

February 1, 2025 - July 1, 2025

Wrote launch and evergreen campaign copy; delivered complete funnel copy and customer journey messaging; on-site in Brasília.

Copywriter at Atracao (Marketing Agency)

January 1, 2024 - August 1, 2024

Wrote marketing and advertising copy for landing pages, VSLs, static ads and video scripts; led product launch messaging and branding initiatives; contributed to campaigns with measurable results.

Senior Direct Response Copywriter & Branding Copywriter at Freelance / Self-Employed

January 1, 2020 - Present

Wrote direct-response copy for VSLs, ads, emails, landing pages and sales pages for DTC brands, e-commerce, nutraceuticals, SaaS & Apps; developed launch and evergreen funnel copy; collaborated with design and marketing teams to optimize performance.