I'm Leonardo Cavarzam Ochôa, a digital marketing strategist with hands-on experience across paid media, SEO, LEO, marketing automation, and integrated campaigns. I build performance-focused strategies guided by clear goals and data-driven decisions. My core strengths include Meta Ads and Amazon Ads, email marketing, CRM and funnel building, social media automation, and Power BI dashboards that connect marketing activity to sales outcomes. I combine analytics with brand consistency to deliver measurable and repeatable results.

Leonardo Cavarzam Ochôa

I'm Leonardo Cavarzam Ochôa, a digital marketing strategist with hands-on experience across paid media, SEO, LEO, marketing automation, and integrated campaigns. I build performance-focused strategies guided by clear goals and data-driven decisions. My core strengths include Meta Ads and Amazon Ads, email marketing, CRM and funnel building, social media automation, and Power BI dashboards that connect marketing activity to sales outcomes. I combine analytics with brand consistency to deliver measurable and repeatable results.

Available to hire

I’m Leonardo Cavarzam Ochôa, a digital marketing strategist with hands-on experience across paid media, SEO, LEO, marketing automation, and integrated campaigns. I build performance-focused strategies guided by clear goals and data-driven decisions.

My core strengths include Meta Ads and Amazon Ads, email marketing, CRM and funnel building, social media automation, and Power BI dashboards that connect marketing activity to sales outcomes. I combine analytics with brand consistency to deliver measurable and repeatable results.

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Language

English
Advanced
Portuguese
Fluent

Work Experience

Marketing Manager
January 1, 2024 - September 15, 2025
Led marketing initiatives across paid traffic, SEO, marketing automation, and integrated campaigns, driving performance-informed decisions with data-driven dashboards and reporting.
Marketing Analyst
January 1, 2024 - Present
Analyzed marketing performance, managed CRM and marketing automation, and built Power BI dashboards for marketing and sales to optimize B2B and B2C campaigns.
Marketing Manager
December 31, 2024 - September 15, 2025
Led integrated marketing campaigns across paid media, SEO, and email marketing; aligned performance metrics with business goals; built dashboards in Power BI to monitor marketing and sales metrics.
Marketing Analyst
January 1, 2024 - Present
Analyzed market data to optimize campaigns; managed marketing automation and CRM; supported data-driven decisions and social media automation initiatives.
Marketing Analyst
January 1, 2017 - December 31, 2024
Developed data-driven marketing strategies across paid media, SEO/SEM/LEO, and marketing automation. Built dashboards connecting marketing activity to sales outcomes using Power BI. Led CRM-driven funnel optimization and email marketing campaigns to improve performance and measurability.

Education

Data Science at Data Science Academy
January 1, 2024 - January 1, 2025
Power BI Pro Class - M and R languages at Udemy
January 1, 2024 - January 1, 2025
Prompt Engineering for AI at Udemy (Professor Fernando Barra)
January 1, 2024 - January 1, 2025
Data Science Academy at Data Science Academy
January 1, 2024 - January 1, 2025
Power BI Pro Class - M and R languages at Udemy
January 1, 2024 - January 1, 2025
Prompt Engineering for AI at Udemy
January 1, 2024 - January 1, 2025
Bachelor’s in Marketing and Advertising at UNINTER Group
January 1, 2022 - January 1, 2025
Power BI Pro Class - MR languages at Data Science Academy
January 1, 2024 - January 1, 2025
Prompt Engineering for AI at Udemy
January 1, 2024 - January 1, 2025
Adobe Pro Master (Creative Suite) at Pedro Sobral Institute
January 1, 2024 - January 1, 2026

Qualifications

Data Science Academy
January 1, 2024 - January 1, 2025
Power BI Pro Class - M and R languages
January 1, 2024 - January 1, 2025
Prompt Engineering for AI
January 1, 2024 - January 1, 2025
Adobe Pro Master (Creative Suite)
January 1, 2024 - January 1, 2026
Power BI Pro Class
January 1, 2024 - January 1, 2025
Prompt Engineering for AI
January 1, 2024 - January 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education