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Hello! I’m Lesly Yao, a Montreal-area digital marketing freelancer/contractor, focused on turning data into insights and ROI. What differentiate me from others is that I am a full time firefighter at Brownsburg-Chatham Fire Department. I have a trong will to serve and protect others. I am also hard working, great at handling stressful situation, good attention to detail and I am perfectly bilingual (french & english). I initially completed my Bachelor of Commerce at Mcgill University, in marketing. I have since worked in many digital marketing agencies, which made me learn about all the different aspect of marketing. I enjoy building and optimizing campaigns across Google Ads, Meta, LinkedIn, and Microsoft advertising platforms, and I thrive in remote, flexible freelance setups that deliver measurable results for diverse clients. When Covid-19 hit, I felt the strong urge to serve the population so I enrolled in firefighting school, graduated and worked as a full time firefighter. I continued working as a Digital marketing strategist but it became very difficult to work full time at an agency so I decided to switch to freelancing to follow my passion in advertising. I wish to help new clients grow and support their marketing vision with my expertise especially in SEM. Thank you for your time and consideration.…Hello! I’m Lesly Yao, a Montreal-area digital marketing freelancer/contractor, focused on turning data into insights and ROI. What differentiate me from others is that I am a full time firefighter at Brownsburg-Chatham Fire Department. I have a trong will to serve and protect others. I am also hard working, great at handling stressful situation, good attention to detail and I am perfectly bilingual (french & english). I initially completed my Bachelor of Commerce at Mcgill University, in marketing. I have since worked in many digital marketing agencies, which made me learn about all the different aspect of marketing. I enjoy building and optimizing campaigns across Google Ads, Meta, LinkedIn, and Microsoft advertising platforms, and I thrive in remote, flexible freelance setups that deliver measurable results for diverse clients. When Covid-19 hit, I felt the strong urge to serve the population so I enrolled in firefighting school, graduated and worked as a full time firefighter. I continued working as a Digital marketing strategist but it became very difficult to work full time at an agency so I decided to switch to freelancing to follow my passion in advertising. I wish to help new clients grow and support their marketing vision with my expertise especially in SEM. Thank you for your time and consideration.

Lesly Yao

Marketing Strategist, Growth Marketer, Product Marketer, +2

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Hello! I’m Lesly Yao, a Montreal-area digital marketing freelancer/contractor, focused on turning data into insights and ROI. What differentiate me from others is that I am a full time firefighter at Brownsburg-Chatham Fire Department. I have a trong will to serve and protect others. I am also hard working, great at handling stressful situation, good attention to detail and I am perfectly bilingual (french & english). I initially completed my Bachelor of Commerce at Mcgill University, in marketing. I have since worked in many digital marketing agencies, which made me learn about all the different aspect of marketing. I enjoy building and optimizing campaigns across Google Ads, Meta, LinkedIn, and Microsoft advertising platforms, and I thrive in remote, flexible freelance setups that deliver measurable results for diverse clients. When Covid-19 hit, I felt the strong urge to serve the population so I enrolled in firefighting school, graduated and worked as a full time firefighter. I continued working as a Digital marketing strategist but it became very difficult to work full time at an agency so I decided to switch to freelancing to follow my passion in advertising. I wish to help new clients grow and support their marketing vision with my expertise especially in SEM. Thank you for your time and consideration.…Hello! I’m Lesly Yao, a Montreal-area digital marketing freelancer/contractor, focused on turning data into insights and ROI. What differentiate me from others is that I am a full time firefighter at Brownsburg-Chatham Fire Department. I have a trong will to serve and protect others. I am also hard working, great at handling stressful situation, good attention to detail and I am perfectly bilingual (french & english). I initially completed my Bachelor of Commerce at Mcgill University, in marketing. I have since worked in many digital marketing agencies, which made me learn about all the different aspect of marketing. I enjoy building and optimizing campaigns across Google Ads, Meta, LinkedIn, and Microsoft advertising platforms, and I thrive in remote, flexible freelance setups that deliver measurable results for diverse clients. When Covid-19 hit, I felt the strong urge to serve the population so I enrolled in firefighting school, graduated and worked as a full time firefighter. I continued working as a Digital marketing strategist but it became very difficult to work full time at an agency so I decided to switch to freelancing to follow my passion in advertising. I wish to help new clients grow and support their marketing vision with my expertise especially in SEM. Thank you for your time and consideration.

Available to hire

Hello! I’m Lesly Yao, a Montreal-area digital marketing freelancer/contractor, focused on turning data into insights and ROI.

What differentiate me from others is that I am a full time firefighter at Brownsburg-Chatham Fire Department. I have a trong will to serve and protect others. I am also hard working, great at handling stressful situation, good attention to detail and I am perfectly bilingual (french & english).

I initially completed my Bachelor of Commerce at Mcgill University, in marketing. I have since worked in many digital marketing agencies, which made me learn about all the different aspect of marketing. I enjoy building and optimizing campaigns across Google Ads, Meta, LinkedIn, and Microsoft advertising platforms, and I thrive in remote, flexible freelance setups that deliver measurable results for diverse clients.
When Covid-19 hit, I felt the strong urge to serve the population so I enrolled in firefighting school, graduated and worked as a full time firefighter. I continued working as a Digital marketing strategist but it became very difficult to work full time at an agency so I decided to switch to freelancing to follow my passion in advertising.

I wish to help new clients grow and support their marketing vision with my expertise especially in SEM.

Thank you for your time and consideration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Fluent

Chinese

Intermediate

Tahitian

Beginner

Work Experience

Digital Marketing Contractor / Freelancer at Self-employed

August 1, 2024 - Present

Build a strong foundation of trust with clients as a remote freelancer with a flexible schedule. Execute a diverse range of tasks from ad creation and optimization to data analysis and reporting across platforms (Google Ads, Meta, LinkedIn, Microsoft). Analyze campaign performance to ensure the best return and maintain open communication while meeting deadlines.

Firefighter at Ville de Brownsburg-Chatham

June 1, 2022 - Present

Safeguard people and property in emergency situations, including prevention and firefighting. Efficiently perform routine maintenance and tasks related to equipment and department property; participate in prescribed training sessions.

Volunteer – Suicide Prevention Counselor at Talk Suicide Canada

November 1, 2022 - April 1, 2023

Answer calls from people experiencing suicidal thoughts and follow strict protocols to connect with them. Provide emotional support and suicide safety assessments as part of crisis intervention.

Digital Marketing Consultant at Nerd Digital

September 1, 2021 - January 1, 2023

Responsible for achieving clients' marketing goals, tracking annual budgets, driving conversions and sales growth. Innovate by running tests and analyzing trends to adapt digital strategies and maximize ROI.

Digital Strategist - Expert at 360 Agency

January 1, 2019 - January 1, 2021

Create digital advertising campaigns, lead performance analysis and optimization across multiple channels; drive analytics-informed decisions.

Digital Marketing Specialist at Cyberpublicity

January 1, 2018 - January 1, 2019

Manage client accounts, coordinate promotional campaigns to increase product demand, and develop and maintain close client relations; conduct rigorous campaign data analysis and reporting.

Digital Marketing Intern at BAM Strategy

May 1, 2017 - June 1, 2018

Write monthly digital reviews, coordinate creative projects, and ensure website content is updated monthly to identify new initiatives.

Volunteer – Food Distribution at Le Book Humanitaire

December 1, 2021 - December 31, 2021

Distribute food boxes to people in need during the holiday season and provide meals to the homeless community in Montréal.

Volunteer – Events & Fundraising at FISH Foundation & Be2B Club

April 1, 2017 - April 1, 2017

Participate in organizing fundraising events to support housing for the homeless by partnering with entrepreneurial philanthropists.

Volunteer Instructor – Sewing Dance (Senior Outreach) at Yellow Door

January 1, 2015 - January 1, 2018

Promote and teach free sewing and dance classes to seniors on a monthly basis and at special events.

Digital Marketing Contractor / Freelancer at Self-employed (Remote)

August 1, 2024 - Present

Builds strong client relationships and delivers a broad range of tasks, including ad copy creation, optimization, data analysis, and campaign reporting across Google Ads, Meta, LinkedIn, and Microsoft advertising. Analyzes campaign performance to ensure maximum ROI, adheres to deadlines, and maintains transparent communication with clients.

Firefighter at Ville de Brownsburg-Chatham Fire Department, Brownsburg-Chatham, Canada

June 1, 2022 - Present

Safeguards people and property in emergency situations, performs routine maintenance on equipment, and participates in training sessions mandated by the fire department.

Volunteer at Talk Suicide Canada

November 1, 2022 - April 30, 2023

Answered calls from individuals feeling suicidal and provided emotional support and safety assessments in line with protocol.

Digital Marketing Strategist - Expert at 360 Agency

January 1, 2019 - December 31, 2021

Created and managed digital advertising campaigns within client budgets; optimized performance across platforms; conducted in-depth campaign analysis and provided strategic recommendations; coordinated media buying, content, web, and creative assets to execute campaigns.