Leslie Mariel Garcés Vázquez

Lead the creative development of visual solutions for a diverse portfolio of clients across multiple industries, balancing strategic objectives with high-quality design execution. Manage multiple projects simultaneously to ensure consistency, efficiency, and strong visual communication. Collaborate with developers, advertising strategists, and stakeholders to align creative execution with technical requirements, UX considerations, and marketing objectives. Mentor junior designers through delegation and deliverable reviews to maintain design quality across projects. Design websites, landing pages, digital experiences, social media content, digital advertisements, banners, presentations, and print-ready collateral. Use Asana and Toggl to manage workflows and resource utilization. Leverage Adobe Creative Suite and Figma, and integrate AI tools (ChatGPT, Gemini, Claude) into research, ideation, and creative workflows.

Led the creation of cohesive visual solutions supporting marketing, communication, and growth initiatives in the educational technology sector. Collaborated with marketing, sales, and product teams to develop compelling visual assets that communicate the value of the platform and engage prospective users throughout the customer journey. Designed and produced integrated marketing content for digital and offline campaigns, including advertisements, email marketing, social media, landing pages, educational resources, and corporate presentations. Applied UX/UI principles to optimize user interactions across marketing touchpoints, supporting improved engagement and conversion. Managed multiple projects in a fast-paced remote environment while maintaining brand consistency. Created illustrations, infographics, and custom visuals aligned with both educational goals and brand standards.

Developed and executed visual communication materials to showcase photography services and value proposition, with a strong focus on digital marketing and brand promotion. Partnered with marketing and sales teams to create cohesive campaigns aimed at increasing brand visibility, attracting new clients, and strengthening retention. Produced engaging content across digital and print channels while maintaining consistent brand identity across customer touchpoints. Created assets for social media advertising, website banners, email newsletters, promotional materials, catalogs, brochures, and event materials. Coordinated with photographers for imagery selection, retouching, and optimization to match campaign objectives and brand guidelines. Supported customer acquisition through digital channels, partnerships, and events, and managed online design asset updates and print processes to ensure quality.