I'm a digital marketing and social media specialist with a track record of driving brand growth and e-commerce sales. Over 7+ years, I plan and execute campaigns across Meta Ads, Google PPC, SEO, content, and email to boost engagement, conversions, and revenue. I thrive on turning data into insights and collaborating with cross-functional teams to create scalable digital experiences, from graphics and landing pages to social content and product storytelling. I'm passionate about helping brands win on platforms like Amazon and Noon Listings through data-driven growth.

Heide Malaluan

I'm a digital marketing and social media specialist with a track record of driving brand growth and e-commerce sales. Over 7+ years, I plan and execute campaigns across Meta Ads, Google PPC, SEO, content, and email to boost engagement, conversions, and revenue. I thrive on turning data into insights and collaborating with cross-functional teams to create scalable digital experiences, from graphics and landing pages to social content and product storytelling. I'm passionate about helping brands win on platforms like Amazon and Noon Listings through data-driven growth.

Available to hire

I’m a digital marketing and social media specialist with a track record of driving brand growth and e-commerce sales. Over 7+ years, I plan and execute campaigns across Meta Ads, Google PPC, SEO, content, and email to boost engagement, conversions, and revenue.

I thrive on turning data into insights and collaborating with cross-functional teams to create scalable digital experiences, from graphics and landing pages to social content and product storytelling. I’m passionate about helping brands win on platforms like Amazon and Noon Listings through data-driven growth.

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Language

English
Advanced

Work Experience

Digital Marketing Specialist at Skin Health and Beauty
July 1, 2024 - Present
Led digital marketing and social media initiatives to boost brand visibility and e-commerce sales. Managed PPC, SEO, content creation, and email campaigns; built in-house and external assets, improved CTR and ROAS, and supported sales targets through multichannel campaigns.
Digital Marketing Specialist at 6Skin Health and Beauty
July 1, 2024 - Present
Designed and executed social media strategies to boost brand visibility and e-commerce sales. Launched and optimized Meta Ads & Google PPC campaigns, improving CTR, ROAS, and conversion rates. Oversaw SEO and website management, including updates, content, and CRO improvements. Developed marketing strategies for Amazon & Noon listings, driving marketplace growth. Created digital content aligned with platform trends. Supported broker network to achieve in-house and external sales targets.
Digital Marketing Specialist at Northern Response International Ltd.
June 1, 2024 - September 30, 2025
Remote role overseeing marketing efforts for clients in Canada, focusing on social media, SEO/SEM, content creation, and performance analytics to drive lead generation and revenue growth.
Digital Marketing & Social Media Specialist at Northern Response International Ltd.
June 1, 2024 - September 30, 2025
Led social media campaigns across platforms, achieving higher engagement and audience growth. Built and managed influencer programs, content calendars, and marketing assets. Drove data-driven campaigns and measured performance to optimize reach and conversion.
Marketing Specialist at Vista Land and Lifescapes, Inc.
January 1, 2022 - September 30, 2025
Developed marketing assets and campaigns, including branding, landing pages, graphics, and digital content to support product launches and real estate campaigns.
Digital Marketing Specialist at Vista Landscapes, Inc.
January 1, 2022 - September 30, 2025
Led multi-channel digital marketing initiatives including SEO and PPC, content creation, and branding. Increased organic traffic and online leads. Created digital content (graphics, landing pages, videos) aligned with platform trends. Coordinated social media campaigns and improved engagement and audience growth.

Education

at De La Salle Lipa
January 1, 2014 - January 1, 2018
Online Courses at Google Courses
January 1, 2025 - September 30, 2025
Bachelor's degree at De La Salle Lipa
January 1, 2014 - January 1, 2018
Google Courses at Google
January 1, 2025 - September 30, 2025

Qualifications

Google Courses
January 1, 2025 - September 30, 2025
Google Courses
January 1, 2025 - September 30, 2025

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Education