Senior SEO / AEO Specialist at ClickSlice

Managing client SEO and AEO campaigns to generate organic and AI search visibility. Tracking AI visibility across large language model surfaces, monitoring citation share and brand presence in AI-generated responses. Producing and optimising content to earn visibility and citations within AI tools such as ChatGPT, Gemini, and Perplexity. Overseeing pre-existing and newly onboarded client campaigns, ensuring continuity and strategic alignment.

SEO Specialist at Hunter Douglas UK

SEO channel owner for Hillarys, reporting directly to the Head of SEO. Partnered with internal stakeholders to drive visibility for high-priority landing pages. Developed custom GPTs to support content creation and improve cross-team efficiency. Used AI-assisted Python and Node.js scripts to automate reporting and internal workflows. Developed, automated, and maintained performance dashboards and SEO reports. Led recovery from an algorithmic penalty, improving rankings across commercial pages. Coordinated with development and PR agencies for technical SEO fixes and off-site campaigns. Delivered a 15% YoY increase in organic traffic and 14% YoY growth in lead volume. Led the SEO workstream for a large-scale CMS migration of the Hillarys website, ensuring preservation of rankings, redirects, and technical SEO throughout the transition.

Freelance SEO Consultant at Self-Employed

Worked closely with clients to set goals and manage expectations throughout campaigns. Conducted comprehensive audits using Screaming Frog, Ahrefs, SEMrush, and Search Console. Implemented tailored strategies across organic and paid channels. Created optimised content for websites, newsletters, and marketing materials. Developed and managed Shopify and WordPress websites. Launched targeted email marketing campaigns for ecommerce clients. Collaborated with agencies and freelancers to achieve client goals.