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I’m a driven media and social professional with a deep passion for growing brands through storytelling, video, and community-first strategy. I blend hands-on creative production—filming, editing, and designing content—with an understanding of how platforms and audiences work, so my output stays on-brand while continuously improving reach and performance. Across roles leading social for luxury and retail brands, I’ve owned end-to-end campaigns from creative development and paid media through to email marketing, influencer/UGC partnerships, and on-site content production. I’m especially proud of measurable growth outcomes, like a 41.5% Instagram follower increase in 12 months, and I enjoy collaborating with forward-thinking teams to launch, promote, and convert audiences in a way that feels authentic.…I’m a driven media and social professional with a deep passion for growing brands through storytelling, video, and community-first strategy. I blend hands-on creative production—filming, editing, and designing content—with an understanding of how platforms and audiences work, so my output stays on-brand while continuously improving reach and performance. Across roles leading social for luxury and retail brands, I’ve owned end-to-end campaigns from creative development and paid media through to email marketing, influencer/UGC partnerships, and on-site content production. I’m especially proud of measurable growth outcomes, like a 41.5% Instagram follower increase in 12 months, and I enjoy collaborating with forward-thinking teams to launch, promote, and convert audiences in a way that feels authentic.

Lewis Bain

Social Media Manager, Content Producer, Videographer, +7

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I’m a driven media and social professional with a deep passion for growing brands through storytelling, video, and community-first strategy. I blend hands-on creative production—filming, editing, and designing content—with an understanding of how platforms and audiences work, so my output stays on-brand while continuously improving reach and performance. Across roles leading social for luxury and retail brands, I’ve owned end-to-end campaigns from creative development and paid media through to email marketing, influencer/UGC partnerships, and on-site content production. I’m especially proud of measurable growth outcomes, like a 41.5% Instagram follower increase in 12 months, and I enjoy collaborating with forward-thinking teams to launch, promote, and convert audiences in a way that feels authentic.…I’m a driven media and social professional with a deep passion for growing brands through storytelling, video, and community-first strategy. I blend hands-on creative production—filming, editing, and designing content—with an understanding of how platforms and audiences work, so my output stays on-brand while continuously improving reach and performance. Across roles leading social for luxury and retail brands, I’ve owned end-to-end campaigns from creative development and paid media through to email marketing, influencer/UGC partnerships, and on-site content production. I’m especially proud of measurable growth outcomes, like a 41.5% Instagram follower increase in 12 months, and I enjoy collaborating with forward-thinking teams to launch, promote, and convert audiences in a way that feels authentic.

Available to hire

I’m a driven media and social professional with a deep passion for growing brands through storytelling, video, and community-first strategy. I blend hands-on creative production—filming, editing, and designing content—with an understanding of how platforms and audiences work, so my output stays on-brand while continuously improving reach and performance.

Across roles leading social for luxury and retail brands, I’ve owned end-to-end campaigns from creative development and paid media through to email marketing, influencer/UGC partnerships, and on-site content production. I’m especially proud of measurable growth outcomes, like a 41.5% Instagram follower increase in 12 months, and I enjoy collaborating with forward-thinking teams to launch, promote, and convert audiences in a way that feels authentic.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Head of Social at Savard

March 30, 2026 - Present

Led the brand’s social media strategy to build public awareness and grow the social following ahead of a new showroom launch. Owned content creation, producing imagery and video for social platforms and coordinating output for platform-specific formats. Planned and executed Meta ad campaigns end-to-end, from creative development through to budget management. Created and managed weekly email marketing campaigns to engage the mailing list and support customer retention.

Head of Social at Belier

January 1, 2026 - Present

Owned end-to-end social and content strategy across paid and organic channels, aiming to drive both engagement and revenue growth. Directed filming and editing for organic social and Meta ads while ensuring content remained on-brand and aligned with platform best practices. Built and managed influencer partnerships and ran monthly UGC strategies used across social, paid ads, and website creative. Led photoshoot production from concept through delivery (models, photographers, locations, creative direction). Managed Shopify content (product uploads and SEO-optimised descriptions), supported website creative direction, and bridged social storytelling with on-site conversion.

Head of Social at Belier

February 24, 2025 - March 23, 2026

Owned social and content strategy across paid and organic channels, leading end-to-end creative production through to on-site conversion. Directed filming and editing for organic social and Meta ads, ensuring assets remained on-brand while using platform best practices to maximise reach and performance. Built and managed influencer partnerships, developing monthly UGC strategies used across website and ad creative. Led photoshoot production from the ground up, managing model and photographer bookings, sourcing locations, and setting creative direction for seasonal campaigns. Managed Shopify content (product uploads and SEO-optimised descriptions) and contributed to website creative direction to connect social storytelling with conversion.

Head of Social at Savard

January 1, 2025 - December 31, 2025

Led the brand’s social media strategy ahead of a new showroom launch, focusing on building public awareness and growing the online following. Produced original imagery and video content showcasing stock, tailored to platform formats for engagement. Planned and executed Meta ad campaigns end-to-end, from creative development to budget management. Created and managed weekly email marketing campaigns to engage the mailing list and support customer retention.

Influencer Manager

January 1, 2024 - January 1, 2025

Managed influencer collaborations as a point of contact between brands and talent. Planned quarterly and yearly goals, maintained relationships with brands, and ensured smooth communication for successful partnerships. Created content schedules for talent and clients, coordinated fees and posting deadlines, and managed talent diaries/feeds weekly. Planned and executed shoot days for both talent and client teams.

Marketing Assistant

January 1, 2023 - January 1, 2024

Managed the website (CMS) and created content for Instagram and TikTok. Conducted SEO optimisation for products to improve sales performance and supported online advertising activities including Google Shopping, Google Shopping and social ads, plus PPC collaboration with a marketing agency. Produced competitor research, planned monthly sales emails, and reviewed GA4 reporting (traffic and sales breakdowns across multiple channels). Contributed to collaborations and supported year-round photoshoot set design and lookbook design.

Admin & Sales Assistant

January 1, 2022 - December 31, 2023

Provided admin and sales support in a fast-paced environment, managing a heavy workload while staying calm and structured. Assisted clients through their design stage and recommended products aligned to client specifications.

Admin & Sales Assistant at C&T Bain Ltd

September 1, 2020 - September 1, 2023

Supported clients in a fast-paced sales environment by managing a heavy workload with a calm, logical approach. Assisted clients through design stages and suggested products aligned to their specifications. Worked on order/quotation follow-ups and general administrative support.