Hi! I'm Lewis, a freelance Growth Marketing Consultant with over 17 years of experience in the marketing space. I've worked extensively across DTC, ecommerce, and B2B SaaS, focusing on driving revenue and optimizing performance. I'm passionate about leveraging data and multi-channel strategies to fuel growth and improve conversions.…

LEWIS DAVIES

Hi! I'm Lewis, a freelance Growth Marketing Consultant with over 17 years of experience in the marketing space. I've worked extensively across DTC, ecommerce, and B2B SaaS, focusing on driving revenue and optimizing performance. I'm passionate about leveraging data and multi-channel strategies to fuel growth and improve conversions.…

Available to hire

Hi! I’m Lewis, a freelance Growth Marketing Consultant with over 17 years of experience in the marketing space. I’ve worked extensively across DTC, ecommerce, and B2B SaaS, focusing on driving revenue and optimizing performance. I’m passionate about leveraging data and multi-channel strategies to fuel growth and improve conversions.

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Skills

Experience Level

SEO
Expert

Work Experience

Freelance Head of Growth at Extra Mile AI
December 1, 2025 - Present
Fractional growth marketing for DTC and B2B SMBs, delivering significant enquiry growth and improving visibility through AI search optimisation.
Senior Manager, Commercial Ecommerce at Microsoft (Nuance)
August 1, 2023 - December 1, 2025
Led global ecommerce strategy and digital acquisition for B2B SaaS portfolio, delivering $7.6 million in new customer revenue, exceeding annual bookings target.
Senior Customer Acquisition Manager at Nuance Communications
January 1, 2020 - August 1, 2023
Owned global digital acquisition for Healthcare and Professional portfolios, generating significant qualified pipeline and driving revenue growth.
EMEA Ecommerce Acquisition Manager at Nuance Communications
September 1, 2013 - January 1, 2020
Owned acquisition strategy across 30+ EMEA markets, exceeding annual targets and introducing data-led performance culture.
Ecommerce Manager UK & Ireland at Expansys
October 1, 2012 - September 1, 2013
Oversaw DTC P&L and trading strategy for UK & Ireland, optimizing channel mix and creating new revenue streams.
Head of Marketing at Peter Jones Media
May 1, 2011 - September 1, 2013
Led marketing strategy and execution across Peter Jones' DTC portfolio, presenting growth plans and improving channel efficiency.
Founder & Growth Director at Chimineashop.co.uk
November 1, 2010 - November 1, 2019
Founded and scaled a DTC lifestyle brand, leading to a profitable exit through organic growth strategies.
Online Marketing Manager at StudyLink
January 1, 2007 - January 1, 2011
Managed online marketing initiatives to drive growth and engagement.
Freelance PPC at Anicca Digital
January 1, 2008 - January 1, 2009
Contributed to various PPC campaigns as a freelancer, optimizing spend and performance.

Education

Professional Diploma in Marketing at University of Derby
January 1, 2009 - December 31, 2009
BA (Hons) Film & Communication at Nottingham Trent University
January 1, 1999 - December 31, 1999

Qualifications

Google Ads Search Certification
January 11, 2030 - March 12, 2026

Industry Experience

Healthcare, Professional Services, Computers & Electronics, Travel & Hospitality, Consumer Goods, Software & Internet

Skills

Experience Level

SEO
Expert