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I’m Lewis McCahill, a content and product marketing leader who builds scalable content systems focused on output, quality, and efficiency. I’ve created and rebuilt content frameworks from the ground up, rewriting lifecycle and paid marketing copy, building editorial processes, and shaping brand voice so teams can publish consistently and perform measurably. Across roles in brand, SEO, and GTM, I’ve led teams of 10+ writers/editors and collaborated with sales and stakeholders to drive engagement and pipeline impact. AI supports my content strategy and workflow, but I still prioritize human-made, high-quality content—delivering content calendars, case studies, long-form assets, and web copy that improve conversion, visibility, and customer outcomes.…I’m Lewis McCahill, a content and product marketing leader who builds scalable content systems focused on output, quality, and efficiency. I’ve created and rebuilt content frameworks from the ground up, rewriting lifecycle and paid marketing copy, building editorial processes, and shaping brand voice so teams can publish consistently and perform measurably. Across roles in brand, SEO, and GTM, I’ve led teams of 10+ writers/editors and collaborated with sales and stakeholders to drive engagement and pipeline impact. AI supports my content strategy and workflow, but I still prioritize human-made, high-quality content—delivering content calendars, case studies, long-form assets, and web copy that improve conversion, visibility, and customer outcomes.

Lewis McCahill

Content Strategist, Product Marketer, Brand Strategist, +3

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I’m Lewis McCahill, a content and product marketing leader who builds scalable content systems focused on output, quality, and efficiency. I’ve created and rebuilt content frameworks from the ground up, rewriting lifecycle and paid marketing copy, building editorial processes, and shaping brand voice so teams can publish consistently and perform measurably. Across roles in brand, SEO, and GTM, I’ve led teams of 10+ writers/editors and collaborated with sales and stakeholders to drive engagement and pipeline impact. AI supports my content strategy and workflow, but I still prioritize human-made, high-quality content—delivering content calendars, case studies, long-form assets, and web copy that improve conversion, visibility, and customer outcomes.…I’m Lewis McCahill, a content and product marketing leader who builds scalable content systems focused on output, quality, and efficiency. I’ve created and rebuilt content frameworks from the ground up, rewriting lifecycle and paid marketing copy, building editorial processes, and shaping brand voice so teams can publish consistently and perform measurably. Across roles in brand, SEO, and GTM, I’ve led teams of 10+ writers/editors and collaborated with sales and stakeholders to drive engagement and pipeline impact. AI supports my content strategy and workflow, but I still prioritize human-made, high-quality content—delivering content calendars, case studies, long-form assets, and web copy that improve conversion, visibility, and customer outcomes.

Available to hire

I’m Lewis McCahill, a content and product marketing leader who builds scalable content systems focused on output, quality, and efficiency. I’ve created and rebuilt content frameworks from the ground up, rewriting lifecycle and paid marketing copy, building editorial processes, and shaping brand voice so teams can publish consistently and perform measurably.

Across roles in brand, SEO, and GTM, I’ve led teams of 10+ writers/editors and collaborated with sales and stakeholders to drive engagement and pipeline impact. AI supports my content strategy and workflow, but I still prioritize human-made, high-quality content—delivering content calendars, case studies, long-form assets, and web copy that improve conversion, visibility, and customer outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Italian

Intermediate

French

Intermediate

Work Experience

Content & Product Marketing Lead

April 1, 2025 - Present

Led stakeholder ownership and execution across GTM materials, including improved customer case study frameworks and higher output. Drove product marketing initiatives such as launching a new newsletter, company-wide brand and site redesign work, and SEO strategy improvements that increased monthly blog visits. Launched a company podcast, webinar series, and featured writer content; rebuilt the lifecycle marketing journey and collaborated with Sales on paid and social copy. Supported competitor marketing campaign redevelopment with reduced ad spend while improving efficiency.

Product Marketing Lead at ABCFitness

September 1, 2024 - April 30, 2025

Led stakeholder ownership for all GTM materials, created improved case study frameworks, and grew customer case study output significantly. Launched a product newsletter that improved CTR and doubled the member base, led company-wide rebrand and tone-of-voice guidelines, and built an SEO strategy that increased monthly blog visits. Launched a company podcast, webinar series, and featured writer series, and rebuilt the lifecycle marketing journey. Partnered with sales to optimize paid and social copy and revised a competitor marketing campaign with reduced ad spend while maintaining results. Ghostwrote C-level and key stakeholder LinkedIn content.

Product Marketing Lead at ABC Fitness

September 1, 2024 - April 1, 2025

Owned GTM material creation and built improved customer case study frameworks. Increased customer case study output and launched a product newsletter that improved CTR and doubled the member base. Led rebrand and tone-of-voice guidance across the organization, developed an SEO strategy, and launched podcast/webinar/content programs to grow visibility and engagement. Worked closely with Sales to optimize paid and social copy, and supported C-level stakeholders with ghostwritten and rewritten materials. Helped rebuild competitor marketing campaigns with lower ad spend.

Content & Product Marketing Lead

June 1, 2023 - April 30, 2025

Content Marketing Lead

June 1, 2023 - April 1, 2025

Provided senior content and editorial marketing support, optimized business pages for SEO visibility, proofread and edited customer copy to improve online performance, and delivered consistent output while ranking strongly in the department. Promoted with strong results relative to peers.

Lead Content Editor & Content Strategist at ACELR8

June 1, 2022 - June 1, 2023

Owned content marketing for recruitment and HR scale-up. Wrote foundational brand content and tone-of-voice guides, hosted webinars with 1,000+ signups, developed SEO strategy, and tripled monthly blog traffic. Launched a recruitment founder series and published multiple posts per week while editing guest articles across HR and recruitment. Managed company social content including ghostwriting for founders and wrote the company’s first monthly HR and recruitment newsletter generating significant quarterly qualified leads. Coordinated internal storytelling and content workshops for sales, customer success, and other departments.

Content Strategy Consultant at Superside

June 1, 2022 - April 1, 2023

Led editing and content operations for the world’s largest creative-as-a-service platform, managing a team of 10+ writers and freelancers. Rebuilt content operations from the ground up and implemented improved tone-of-voice and brand guidelines. Wrote webinar copy and materials with 5,000+ signups; interviewed customers and wrote case studies; rewrote web copy to improve conversion rate and site performance; supported founders to create better-aligned customer profiles and sales materials. Produced newsletters, blog articles at high frequency, and edited weekly content at scale. Ghostwrote founder interviews and editor-led assets.

Content Marketing Lead at The Knot World Wide Weddings

September 1, 2021 - June 30, 2022

Senior content specialist for the world’s largest wedding vendor marketplace. Optimized 5,000+ business pages for improved SEO visibility, wrote multiple e-commerce articles per week, and proofread/edited customer copy to improve online performance. Promoted twice within six months and was top-performing in the department for eight months in a row.

Content Marketing Lead at The Knot Worldwide

September 1, 2021 - June 1, 2022

Senior content specialist for the world’s largest wedding marketplace. Optimized 5,000+ business pages for improved SEO visibility, wrote e-commerce articles, proofread and edited customer copy, and promoted content with strong performance. Led as a top performer in the department for eight months in a row.

Lead Editor & Content Strategist at ACELR 8

June 1, 2021 - June 1, 2022

Led content marketing for recruitment and HR scale-up, writing foundational brand content and tone-of-voice guides. Hosted webinars with 1,000+ signups; developed SEO strategy with strong monthly blog traffic growth; launched recruitment founder series as a high-performing inbound lead generator. Wrote and edited regular blog content, supported social channels including ghostwriting for founders, and created new monthly HR recruitment newsletters generating high-quality leads.

Content & Product Marketing Lead

January 1, 2020 - September 1, 2024

Editorial and content leadership across global initiatives, including leading editor and proofreader responsibilities, rewriting lifecycle and paid marketing copy, and creating customer and case study interview assets. Conducted holistic SEO/AEO audits with clear implementation roadmaps, developed tone-of-voice guides and brand books, and produced long-form content, downloads, and podcast interview formats. Optimized web copy and UX, and rewrote Wikipedia pages to align with company voice and history.

Content Marketing Specialist at Inkfor / Edgy Labs

October 1, 2019 - September 1, 2021

Advanced from content writer to lead editor and content strategist. Managed the company’s SEO agency work with clients including Toyota, Lexus, Tiffani y & Co., and Geico; led a blog reaching 500,000 monthly visitors. Managed a team of 5+ writers and freelancers, launched an SEO tool downloaded over one million times, and handled full content calendar planning, website performance, and client accounts.

Content Strategy Consultant / Lead Editor at Superside

June 1, 2019 - April 30, 2025

Editorial lead for the world’s largest creative-as-a-service platform. Managed a team of 10+ writers and freelancers, rebuilt content operations from scratch, and improved tone of voice and brand guidelines. Wrote webinar copy and materials for thousands of signups, interviewed customers and wrote case studies, and rewrote web copy to improve conversion and site performance. Worked directly with founders to create more aligned customer profiles and sales collateral, wrote monthly newsletters that tripled the member base, and maintained high-volume blogging and editing output while overseeing guest/article editing workflows. Ghostwrote founder interviews.

Lead Editor & SEO Specialist

June 1, 2017 - October 1, 2019

Led editorial and SEO responsibilities, including managing content calendar and web performance across the organization.