Hi, I’m Louie Fruchey, a Leasing Manager with 4+ years of experience blending leasing operations with creator-led marketing to boost occupancy and engagement. I drive full-funnel leasing for large portfolios using short-form video, paid social, GA4, and clean CRM hygiene to boost leads, tours, and conversions—recently delivering a 28% YoY occupancy lift and 40K+ incremental impressions. I’m bilingual in English and Spanish and passionate about turning data into creative, scalable content that resonates with prospects and residents alike.
I build and coach high-performing teams, standardize reporting and response cadences, and design scalable content programs that convert prospects into long-term residents. I’ve led teams of eight, implemented response-time standards and weekly promotion calendars, and continually optimize content and advertising rhythms to strengthen occupancy and resident satisfaction.
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