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Hi, I'm Mengyao (Melody) Li, a digital marketing and UX enthusiast currently pursuing my Master's in Digital Media at Northeastern University. I have hands-on experience in SEO, paid search campaigns, and user experience optimization, helping businesses boost their online presence and engage users effectively. I enjoy blending creativity with data-driven strategies, whether it's designing chatbot conversations or optimizing Google Ads campaigns. I'm passionate about making digital content more accessible, engaging, and user-friendly.…Hi, I'm Mengyao (Melody) Li, a digital marketing and UX enthusiast currently pursuing my Master's in Digital Media at Northeastern University. I have hands-on experience in SEO, paid search campaigns, and user experience optimization, helping businesses boost their online presence and engage users effectively. I enjoy blending creativity with data-driven strategies, whether it's designing chatbot conversations or optimizing Google Ads campaigns. I'm passionate about making digital content more accessible, engaging, and user-friendly.

Mengyao (Melody) Li

Social Media Manager, SEO Expert, Digital Marketer, +2

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Hi, I'm Mengyao (Melody) Li, a digital marketing and UX enthusiast currently pursuing my Master's in Digital Media at Northeastern University. I have hands-on experience in SEO, paid search campaigns, and user experience optimization, helping businesses boost their online presence and engage users effectively. I enjoy blending creativity with data-driven strategies, whether it's designing chatbot conversations or optimizing Google Ads campaigns. I'm passionate about making digital content more accessible, engaging, and user-friendly.…Hi, I'm Mengyao (Melody) Li, a digital marketing and UX enthusiast currently pursuing my Master's in Digital Media at Northeastern University. I have hands-on experience in SEO, paid search campaigns, and user experience optimization, helping businesses boost their online presence and engage users effectively. I enjoy blending creativity with data-driven strategies, whether it's designing chatbot conversations or optimizing Google Ads campaigns. I'm passionate about making digital content more accessible, engaging, and user-friendly.

Available to hire

Hi, I’m Mengyao (Melody) Li, a digital marketing and UX enthusiast currently pursuing my Master’s in Digital Media at Northeastern University. I have hands-on experience in SEO, paid search campaigns, and user experience optimization, helping businesses boost their online presence and engage users effectively.

I enjoy blending creativity with data-driven strategies, whether it’s designing chatbot conversations or optimizing Google Ads campaigns. I’m passionate about making digital content more accessible, engaging, and user-friendly.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

SEO & Paid Search Specialist at Sit Stay Forever

December 31, 2024 - July 25, 2025

Conducted keyword and trend analysis using SEMrush and Google Trends, leading to a 12+ monthly increase in organic clicks and growing monthly visits to 248 without paid traffic. Audited site structure and on-page SEO through Google Search Console, raising content visibility by 15–20%. Launched and optimized a $300/month Google Ads campaign targeting over 50K monthly impressions with efficient cost control via A/B testing and audience targeting. Monitored web performance with Google Analytics to support ongoing optimization. Developed hashtag and content strategies that boosted social media engagement by 35%, content shares by 50%, and user retention by 20%.

UX & Marketing Analyst Intern at Culture Care Collective, Inc

April 30, 2024 - July 25, 2025

Designed chatbot conversations and wellness report layouts via Figma, increasing projected session duration by 40%. Led usability testing with over 2000 participants, improving task success rate by 35% and satisfaction by 28%. Enhanced customer journey maps by integrating personalized touchpoints and optimized user flows, reducing friction in conversion. Conducted user interviews and surveys using UserTesting, informing culturally tailored content strategy that improved message relevance and engagement by 30%.

Social Media Coordinator & Stage Crew Member at Telfair B. Peet Theatre

May 31, 2023 - July 25, 2025

Managed content calendars and promotional campaigns for over 10 theatre productions, raising engagement on Instagram and Facebook by 35%. Created audience-targeted posts such as cast spotlights and behind-the-scenes content, increasing ticket interest and reach. Analyzed post-performance and adapted strategies to improve average engagement rate by 22%.