Li Longli

Digital Marketing Manager at Freelance

- E-Commerce Growth: Built digital marketing foundations for an international e-com brand, driving qualified traffic and growing online sales across global markets. - Influencer & Content Strategy: Developed KOL partnerships and content calendars, aligning brand storytelling with performance goals. - Growth & leads Acquisition: Managed multi-channel acquisition (Paid, SEO, CRM), overseeing budgets, monitoring KPIs, and delivering actionable insights to ensure campaign efficiency and scalability.

Digital Marketing Manager at ELLEME

- E-commerce Optimization: Leveraged GA4 to optimize customer journey and content strategy, improving UX and conversion rates by 3.2% - CRM & Campaign Automation: Managed Klaviyo email flows with A/B testing, achieving 28% open rate and 3% CTR, outperforming industry benchmarks. - Media Advertising Campaign: Managed $180K annual ad budget across social platforms, achieving 20% ROI growth and 10% traffic increase. - Performance Reporting: Delivered weekly/monthly reports across EU/China markets, tracking CAC & ROAS to support C-level decision- making. - Cross-functional Collaboration: Aligned CRM strategies with commercial objectives through close collaboration with internal teams.

Digital Marketing Manager at Design By Jaler

- Social Media Management: Managed multiple social media accounts (Instagram, FB, Red, WeChat, Weibo, TikTok), increased engagement rate by 9%. - Campaign Strategy: Developed content and influencer strategies, collaborating with KOLs and agencies. - Performance Analysis: Analyzed campaign performance, providing strategic recommendations for improvement.

Business Developper at Europa Holiday Travel