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Hi, I’m Lydia, a performance-driven digital marketing specialist who thrives on turning data into growth. With six years of experience across Real Estate and Professional Services, I design audience-focused campaigns that drive measurable results and scalable brand outcomes. I’m a certified Digital Marketing Specialist (DMI) with strengths in audience targeting, consumer behavior analysis, and full-cycle content production—from on-site photography to GA4 performance tracking. I’m passionate about optimizing search and social campaigns to reduce CAC while increasing reach and conversion.…Hi, I’m Lydia, a performance-driven digital marketing specialist who thrives on turning data into growth. With six years of experience across Real Estate and Professional Services, I design audience-focused campaigns that drive measurable results and scalable brand outcomes. I’m a certified Digital Marketing Specialist (DMI) with strengths in audience targeting, consumer behavior analysis, and full-cycle content production—from on-site photography to GA4 performance tracking. I’m passionate about optimizing search and social campaigns to reduce CAC while increasing reach and conversion.

Lydia Doskochynska

Digital Marketer, PPC Manager, Content Creator, +4

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Hi, I’m Lydia, a performance-driven digital marketing specialist who thrives on turning data into growth. With six years of experience across Real Estate and Professional Services, I design audience-focused campaigns that drive measurable results and scalable brand outcomes. I’m a certified Digital Marketing Specialist (DMI) with strengths in audience targeting, consumer behavior analysis, and full-cycle content production—from on-site photography to GA4 performance tracking. I’m passionate about optimizing search and social campaigns to reduce CAC while increasing reach and conversion.…Hi, I’m Lydia, a performance-driven digital marketing specialist who thrives on turning data into growth. With six years of experience across Real Estate and Professional Services, I design audience-focused campaigns that drive measurable results and scalable brand outcomes. I’m a certified Digital Marketing Specialist (DMI) with strengths in audience targeting, consumer behavior analysis, and full-cycle content production—from on-site photography to GA4 performance tracking. I’m passionate about optimizing search and social campaigns to reduce CAC while increasing reach and conversion.

Available to hire

Hi, I’m Lydia, a performance-driven digital marketing specialist who thrives on turning data into growth. With six years of experience across Real Estate and Professional Services, I design audience-focused campaigns that drive measurable results and scalable brand outcomes.

I’m a certified Digital Marketing Specialist (DMI) with strengths in audience targeting, consumer behavior analysis, and full-cycle content production—from on-site photography to GA4 performance tracking. I’m passionate about optimizing search and social campaigns to reduce CAC while increasing reach and conversion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Ukrainian

Advanced

Polish

Advanced

Work Experience

Digital Marketing Specialist & Media Buyer at Arbutus Properties

January 1, 2023 - Present

Orchestrated performance marketing strategies across 12+ Western Canada projects, delivering 50 signed lease agreements via Meta Ads in 14 days for 49th Battalion and achieving a 100% phase sell-out for The Meadows. Built automated lead-gen funnels achieving a $2.04 CPL and 310+ high-intent leads across a diverse residential portfolio. Directed multi-regional brand strategy for residential developments (Edmonton, Saskatoon, Lethbridge) and commercial ventures like Pitchfork Market + Kitchen. Developed technical SEO roadmaps and Google Ads campaigns for service-based partners to capture high-urgency local search traffic. Led end-to-end creative production from on-site photography/videography to ad delivery and GA4 performance tracking. Leveraged precise behavioral targeting and Meta Ads segmentation to scale brand reach while reducing CAC.

Digital Media Specialist at Nomad Strategies IT Company

January 1, 2022 - December 31, 2023

Directed end-to-end digital ad campaigns for a diverse portfolio of B2B and B2C clients, specializing in brand packaging and high-conversion visual layouts. Analyzed audience engagement metrics and performance data to pivot content strategies, achieving measurable improvements in ad creative ROI and CTR. Collaborated with cross-functional teams to translate business objectives into cohesive brand identities, managing visual design and copy for multi-channel distribution. Managed high-impact visual storytelling to maintain a premium, professional standard across client profiles and advertisements.