I’m a UX and product designer based in Den Haag, Netherlands, with a proven track record of shaping end-to-end design for B2B SaaS platforms across web and mobile. I focus on user-centered design, design systems, IA, and research-driven prototyping to turn complex flows into clear, scalable interfaces. I work across the full design lifecycle, collaborating with cross-functional teams to deliver accessible, efficient, and impactful solutions for enterprise customers. I enjoy translating research insights into actionable design decisions, building reusable UI patterns, and mentoring teams through clear design systems and robust documentation.

Lidiia Silchenko

I’m a UX and product designer based in Den Haag, Netherlands, with a proven track record of shaping end-to-end design for B2B SaaS platforms across web and mobile. I focus on user-centered design, design systems, IA, and research-driven prototyping to turn complex flows into clear, scalable interfaces. I work across the full design lifecycle, collaborating with cross-functional teams to deliver accessible, efficient, and impactful solutions for enterprise customers. I enjoy translating research insights into actionable design decisions, building reusable UI patterns, and mentoring teams through clear design systems and robust documentation.

Available to hire

I’m a UX and product designer based in Den Haag, Netherlands, with a proven track record of shaping end-to-end design for B2B SaaS platforms across web and mobile. I focus on user-centered design, design systems, IA, and research-driven prototyping to turn complex flows into clear, scalable interfaces.

I work across the full design lifecycle, collaborating with cross-functional teams to deliver accessible, efficient, and impactful solutions for enterprise customers. I enjoy translating research insights into actionable design decisions, building reusable UI patterns, and mentoring teams through clear design systems and robust documentation.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

Ukrainian
Fluent
English
Advanced
Dutch
Beginner
Polish
Intermediate

Work Experience

UX Designer at SmartBox
April 1, 2022 - December 31, 2025
Led internal B2B pre-sales platform and multiple client web/mobile products. Built modular product architecture, reusable UI patterns, and design systems; improved onboarding flows; aligned UX decisions with business goals; collaborated with cross-functional teams across enterprise SaaS programs.
UX Designer at MVP Rocket
May 1, 2019 - July 31, 2020
Designed end-to-end MVPs for startup B2B SaaS across healthcare and social assistance; created modular architecture; built component libraries; translated research insights into actionable design decisions; redesigned legacy onboarding and flows to improve conversion.
UX Designer at Upwork (Freelance)
July 1, 2018 - April 30, 2019
Freelanced on Upwork delivering MVPs for web and mobile across healthcare and social sectors; designed three B2B MVPs; established onboarding flows; improved conversion and usability for start-ups.
UX Designer at KeepGo
July 1, 2017 - June 30, 2018
Led full UX redesign of a data-heavy IoT connectivity console for SIM cards; improved clarity, self-service capabilities, and scalable operations; redesigned navigation for a fragmented legacy platform; delivered end-to-end UX for IoT lifecycle management.

Education

Master’s degree, Sociology and Research Methodologies at National Technical University of Ukraine KPI
January 1, 2011 - January 1, 2016
Diploma, Kyiv Classical Academic Art School at Kyiv Classical Academic Art School
January 1, 2001 - January 1, 2011

Qualifications

Using AI in the UX Design Process
December 1, 2025 - January 20, 2026
Introduction to Web Accessibility
October 1, 2025 - January 20, 2026
AI for Design Systems: How to Stay Ahead and Lead
August 1, 2025 - January 20, 2026
AI for Designers
August 1, 2025 - January 20, 2026

Industry Experience

Healthcare, Software & Internet, Education, Professional Services, Media & Entertainment