A Digital Creator with eight years of marketing experience capturing brand voice through photography, graphic design, and copywriting to expand audience reach across channels. Skilled in Adobe Creative Suite, content strategy, SEO, and social media management.

Lidya Saliba

A Digital Creator with eight years of marketing experience capturing brand voice through photography, graphic design, and copywriting to expand audience reach across channels. Skilled in Adobe Creative Suite, content strategy, SEO, and social media management.

Available to hire

A Digital Creator with eight years of marketing experience capturing brand voice through photography, graphic design, and copywriting to expand audience reach across channels. Skilled in Adobe Creative Suite, content strategy, SEO, and social media management.

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Language

English
Fluent

Work Experience

Social Media and Content Coordinator at Fair Foundations (Formerly Community First Step)
February 1, 2024 - Present
Collaborate with the Marketing & Communications Manager to develop a cohesive content strategy and planner. Create social media content for Youth, Disability, Child & Family, Senior, and Digital Equity services; design assets using Canva and Adobe CC within brand guidelines; write blog articles; upload and monitor social media posts; respond to comments, messages, and inquiries; travel to different location centers to capture videos and photos.
Freelance Photographer at Self-Employed
January 1, 2017 - December 31, 2021
Captured live performances across Sydney; developed a diverse portfolio; collaborated with clients such as Fringe Festival and Nadia’s Performance Studio to deliver high-quality photography services tailored to promotional and artistic needs.
Freelance Writer at Self-Employed
January 1, 2017 - December 31, 2021
Created engaging content including website landing pages, FAQ information, and articles on diverse issues.
Customer Service Representative at THE ICONIC
August 1, 2019 - November 1, 2020
Acted as primary contact for customer inquiries, handling approximately 65 inbound calls daily while meeting KPIs.
Marketing & Grants Coordinator at ARTES Studio
November 1, 2020 - December 31, 2021
Increased Facebook reach by 63.4% and Instagram reach by 153.6% within a year through targeted campaigns and strategic content creation. Achieved a 176.2% rise in Facebook page visits and a 41.3% increase in Instagram visits by leveraging Meta Ads Manager for detailed analytics and performance tracking. Managed monthly newsletters, event reminders, and member updates via Mailchimp. Redesigned the Studio ARTES website on Squarespace, added event pages and an online store for member-made items. Secured funding for Carers Week 2023 events and obtained design tools from Cricut.
Marketing & Grants Coordinator at ARTES Studio
November 1, 2022 - February 29, 2024
English-language marketing role focusing on campaigns and content across social and online channels (continuation of responsibilities across two periods).

Education

Bachelor of Communications at Western Sydney University
January 11, 2030 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Professional Services, Media & Entertainment, Education