Hi, I'm Lila, a designer based in Cancún, Mexico. My favorite work tends to focus on health, wellness, and natural living brands. Though beneath the wild wellness exterior lives a die-hard organizer, my German half shows up in an unapologetic love for clean systems, structured docs, and a well-built SOP. I'd be happy to discuss your project and see how I can help! Before I picked up a design tool, I spent over 25 years working as a nurse, personal trainer, and nutritionist. That background is what sets my design work apart, I'm not just making a wellness brand look good, I understand the audience, the terminology, and the trust a health-focused brand has to earn. I know how to turn real health and wellness knowledge into visuals and messaging that feel credible, not gimmicky. I built and continue to run my own wellness brand, SimplyLila, from the ground up, so I bring hands-on experience across the full toolkit clients need: brand identity and voice guides, WordPress and Kadence website design, downloadable guides and lead magnets, email and funnel design, and social content systems for Instagram, Facebook, and Pinterest. I also design for adjacent niches, including a handcrafted paper art brand for destination weddings, so I'm comfortable moving between clinical, holistic, and luxury tones without losing consistency or brand integrity. What I offer: brand identity and style guides, website design and setup, digital product and lead magnet design, social content systems, and design that stays sourced, human and credible, which matters a lot in the wellness space. References available on request from my former and current clients.…

Hi, I'm Lila, a designer based in Cancún, Mexico. My favorite work tends to focus on health, wellness, and natural living brands. Though beneath the wild wellness exterior lives a die-hard organizer, my German half shows up in an unapologetic love for clean systems, structured docs, and a well-built SOP. I'd be happy to discuss your project and see how I can help! Before I picked up a design tool, I spent over 25 years working as a nurse, personal trainer, and nutritionist. That background is what sets my design work apart, I'm not just making a wellness brand look good, I understand the audience, the terminology, and the trust a health-focused brand has to earn. I know how to turn real health and wellness knowledge into visuals and messaging that feel credible, not gimmicky. I built and continue to run my own wellness brand, SimplyLila, from the ground up, so I bring hands-on experience across the full toolkit clients need: brand identity and voice guides, WordPress and Kadence website design, downloadable guides and lead magnets, email and funnel design, and social content systems for Instagram, Facebook, and Pinterest. I also design for adjacent niches, including a handcrafted paper art brand for destination weddings, so I'm comfortable moving between clinical, holistic, and luxury tones without losing consistency or brand integrity. What I offer: brand identity and style guides, website design and setup, digital product and lead magnet design, social content systems, and design that stays sourced, human and credible, which matters a lot in the wellness space. References available on request from my former and current clients.…

Available to hire

Hi, I’m Lila, a designer based in Cancún, Mexico. My favorite work tends to focus on health, wellness, and natural living brands. Though beneath the wild wellness exterior lives a die-hard organizer, my German half shows up in an unapologetic love for clean systems, structured docs, and a well-built SOP. I’d be happy to discuss your project and see how I can help!

Before I picked up a design tool, I spent over 25 years working as a nurse, personal trainer, and nutritionist. That background is what sets my design work apart, I’m not just making a wellness brand look good, I understand the audience, the terminology, and the trust a health-focused brand has to earn. I know how to turn real health and wellness knowledge into visuals and messaging that feel credible, not gimmicky.

I built and continue to run my own wellness brand, SimplyLila, from the ground up, so I bring hands-on experience across the full toolkit clients need: brand identity and voice guides, WordPress and Kadence website design, downloadable guides and lead magnets, email and funnel design, and social content systems for Instagram, Facebook, and Pinterest. I also design for adjacent niches, including a handcrafted paper art brand for destination weddings, so I’m comfortable moving between clinical, holistic, and luxury tones without losing consistency or brand integrity.

What I offer: brand identity and style guides, website design and setup, digital product and lead magnet design, social content systems, and design that stays sourced, human and credible, which matters a lot in the wellness space.

References available on request from my former and current clients.

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Language

German
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Freelance Designer at LilaJDesign
August 1, 2016 - Present
Over the years, I've had the privilege of designing for a wide range of clients, from corporate companies in New York seeking polished, professional branding, to natural living and wellness brands across California looking to bring warmth and authenticity to their visual identity. During the pandemic, I also donated my design services to local businesses here in Cancún, Mexico, helping several small, community-rooted companies keep their doors open and their brands alive during an incredibly difficult time.

Education

Adult Nursing at Kings College London
August 14, 2000 - July 18, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Healthcare, Media & Entertainment, Travel & Hospitality