I am a creative-first marketer who builds brands and drives measurable growth. With over 3 years of experience across various industries such as tech, beauty retail, and AI startups, I pride myself on my ability to craft compelling campaigns that resonate with audiences. I thrive in dynamic environments and enjoy the challenge of analyzing data while maintaining a strong creative instinct. In my professional journey, I've successfully executed campaigns on platforms like TikTok and social media, significantly improving engagement metrics. I aim to align marketing strategies with innovative content creation and am always on the lookout for emerging trends and opportunities that cut through the noise.

Lile Okhanashvili

I am a creative-first marketer who builds brands and drives measurable growth. With over 3 years of experience across various industries such as tech, beauty retail, and AI startups, I pride myself on my ability to craft compelling campaigns that resonate with audiences. I thrive in dynamic environments and enjoy the challenge of analyzing data while maintaining a strong creative instinct. In my professional journey, I've successfully executed campaigns on platforms like TikTok and social media, significantly improving engagement metrics. I aim to align marketing strategies with innovative content creation and am always on the lookout for emerging trends and opportunities that cut through the noise.

Available to hire

I am a creative-first marketer who builds brands and drives measurable growth. With over 3 years of experience across various industries such as tech, beauty retail, and AI startups, I pride myself on my ability to craft compelling campaigns that resonate with audiences. I thrive in dynamic environments and enjoy the challenge of analyzing data while maintaining a strong creative instinct.

In my professional journey, I’ve successfully executed campaigns on platforms like TikTok and social media, significantly improving engagement metrics. I aim to align marketing strategies with innovative content creation and am always on the lookout for emerging trends and opportunities that cut through the noise.

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Language

Georgian
Fluent
English
Advanced
Russian
Intermediate
French
Beginner

Work Experience

Marketing Associate at UniLab
January 1, 2025 - Present
Grew brand social channels through a consistent content calendar, increasing average post engagement rate by an estimated 30% within the first quarter.
Marketing Associate at The Soul Group
January 1, 2024 - January 1, 2025
Identified 10+ high-potential viral content trends weekly via structured Twitter/X research, directly informing the content calendar and increasing organic reach.
Marketing Specialist at AccurAI
January 1, 2025 - Present
Designed and launched email marketing campaigns targeting customer acquisition and retention, achieving above-industry-average open rates through A/B-tested subject lines.
Marketing & Sales Associate at The Body Shop — Tbilisi
January 1, 2022 - January 1, 2025
Produced TikTok video campaigns that grew the local store's profile visibility and drove in-store foot traffic.

Education

B.A. Business Administration at Ilia State University
January 1, 2023 - January 1, 2026
Economics Program at ISET – International School of Economics
January 1, 2022 - January 1, 2023
Digital Marketing Certification at TBC Campus
January 11, 2030 - April 7, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Software & Internet, Retail, Professional Services

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