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I'm a Social Media Content Manager with 3+ years of experience creating and managing digital content strategies across TikTok, Instagram, and other platforms. I excel in content planning, audience growth, engagement optimization, and data-driven decision-making. I manage full content calendars, identify trends, and adapt strategies to reach specific target audiences. I produce short-form video content, coordinate cross-functional teams, and deliver measurable results throughout campaign cycles.…I'm a Social Media Content Manager with 3+ years of experience creating and managing digital content strategies across TikTok, Instagram, and other platforms. I excel in content planning, audience growth, engagement optimization, and data-driven decision-making. I manage full content calendars, identify trends, and adapt strategies to reach specific target audiences. I produce short-form video content, coordinate cross-functional teams, and deliver measurable results throughout campaign cycles.

LILE OKHANASHVILI

Digital Marketer, Content Creator, Content Producer, +3

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I'm a Social Media Content Manager with 3+ years of experience creating and managing digital content strategies across TikTok, Instagram, and other platforms. I excel in content planning, audience growth, engagement optimization, and data-driven decision-making. I manage full content calendars, identify trends, and adapt strategies to reach specific target audiences. I produce short-form video content, coordinate cross-functional teams, and deliver measurable results throughout campaign cycles.…I'm a Social Media Content Manager with 3+ years of experience creating and managing digital content strategies across TikTok, Instagram, and other platforms. I excel in content planning, audience growth, engagement optimization, and data-driven decision-making. I manage full content calendars, identify trends, and adapt strategies to reach specific target audiences. I produce short-form video content, coordinate cross-functional teams, and deliver measurable results throughout campaign cycles.

Available to hire

I’m a Social Media Content Manager with 3+ years of experience creating and managing digital content strategies across TikTok, Instagram, and other platforms.

I excel in content planning, audience growth, engagement optimization, and data-driven decision-making. I manage full content calendars, identify trends, and adapt strategies to reach specific target audiences. I produce short-form video content, coordinate cross-functional teams, and deliver measurable results throughout campaign cycles.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Georgian

Fluent

English

Advanced

Russian

Intermediate

French

Beginner

Work Experience

Marketing Associate at UniLab

January 1, 2025 - Present

Grew brand social channels through a consistent content calendar, increasing average post engagement rate by an estimated 30% within the first quarter.

Marketing Associate at The Soul Group

January 1, 2024 - January 1, 2025

Identified 10+ high-potential viral content trends weekly via structured Twitter/X research, directly informing the content calendar and increasing organic reach.

Marketing Specialist at AccurAI

January 1, 2025 - Present

Designed and launched email marketing campaigns targeting customer acquisition and retention, achieving above-industry-average open rates through A/B-tested subject lines.

Marketing & Sales Associate at The Body Shop — Tbilisi

January 1, 2022 - January 1, 2025

Produced TikTok video campaigns that grew the local store's profile visibility and drove in-store foot traffic.

Marketing Associate – Social Media & Content Strategy at UniLab

January 1, 2025 - Present

Managed social media content calendar across platforms, maintaining consistent posting schedule and brand voice throughout campaign cycles. Analyzed engagement and reach data to identify performance gaps, informing a revised content strategy that increased average post engagement rate by an estimated 30% within the first quarter. Collaborated with product, design, and leadership teams to align content with key milestones, reducing time-to-publish by streamlining the approval workflow.

Marketing Associate – Trend Research & Content Strategy at TheSoul Group

January 1, 2024 - January 1, 2025

Conducted structured weekly trend analysis across social platforms, identifying 10+ high-potential content opportunities per week that directly shaped the editorial calendar. Co-developed a data-driven, trend-responsive content strategy that reduced ideation-to-publish time by ~40% through a repeatable research-to-brief process. Delivered weekly intelligence briefings to the creative team, serving as the primary source of platform data and audience insights for campaign planning.

Marketing Specialist – Email Campaigns & Competitive Analysis at AccurAI

January 1, 2025 - December 31, 2025

Designed and launched email marketing campaigns targeting customer acquisition and retention, achieving above-industry-average open rates through A/B-tested subject lines and optimized send strategies. Conducted competitive analysis of 8+ rival brands, identifying 3 key positioning gaps that informed revised go-to-market messaging. Authored all promotional copy for email sequences and product announcements, maintaining brand voice and clear calls-to-action across the full customer lifecycle.

Marketing & Sales Associate – Social Media & Content at The Body Shop – Tbilisi

January 1, 2022 - January 1, 2025

Produced and managed TikTok video campaigns that measurably grew local store profile visibility and drove in-store foot traffic, demonstrating direct impact of digital content on sales outcomes. Gathered and synthesized feedback from 100+ customer interactions, translating qualitative insights into actionable strategies for seasonal promotions and inventory planning. Contributed to content and sales initiatives that positioned the Tbilisi branch as one of the most digitally active locations in the regional market.